Perfect Days by Alexander Lyadov

If you haven't already, watch the 2023 film "​Perfect Days.​" It tells the story of Hirayama, a public toilet cleaner in Tokyo.

Every day for him is like the one before. The work is repetitive. His life is lonely and ascetic. His joys are small and simple.

There are no adventures, catastrophes, deep thoughts, or love dramas here. Yet, it's hard to look away. There's something special in Hirayama's work and life that many would envy.

He's content with what he has. He finds beauty in the everyday. Vintage melodies and books comfort and inspire him. Hirayama treats his work with respect, like a monk carefully dusting a Buddha statue. His life is in harmony.

In any community, you'll find successful, charismatic, diligent, and talented people. But meeting someone like Hirayama is exceedingly rare.

The fact is that bringing yourself into harmony with the world is both an enormous effort and a kind of art. Universities don't teach it. Technology won't help. You can't hack this process.

There are only guideposts, such as ancient texts, practices, and the flashes of light from harmonized souls you meet by chance.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Curiosity's Reward by Alexander Lyadov

When I followed my curiosity, my growth was at its peak.

This was true in business, education, and sports. Something intrigued me for reasons I couldn't explain. In the short term, I often lost a lot. But if I followed that trail, I never regretted it.

For example, when I:

  • Paid a fortune for business school in 2002.

  • Hired strange but promising people for my team.

  • Made risky deals with clients that could endanger my company.

  • Changed industries and professional identity several times.

  • Threw myself into competitive sports after turning 43.

  • Explored myself through practices and ceremonies in India and Peru.

It usually started with a vague curiosity. I reluctantly took a closer look at something new. If I resisted the impulse for too long, the anguish grew. But if I took even a small step toward it, something good inside me took root and expanded.

Although my future was uncertain, every step into the unknown rewarded me. How? Life's pulse quickened, the audacity to try and the need to create arose.

I didn’t know where it would lead, but each night I fell asleep with a smile.

In the Gospel of Thomas, there's an amazing idea: “If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you.”

It turns out, following your own path is not about whim, convenience, or profit. It is your duty to what you can and secretly desire to become.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Mind is Not the Master by Alexander Lyadov

Our mind calculates everything in advance. It is constantly busy. Dangers must be eliminated. Opportunities shouldn't be missed.

We must admit, thinking has advanced humanity in terms of productivity, comfort, and protection from the hostile side of nature.

The mind is so convincing in its calculations and arguments that it’s easy to believe we not only need to, but can control the course of events.

Alas, upon closer inspection, it turns out that the mind doesn’t control many life processes:

  • regeneration of damaged tissue.

  • hormone production.

  • intestinal peristalsis.

  • heartbeat.

  • sleep.

  • falling in love.

  • trust in providence.

  • attraction to beauty.

  • interest in something.

  • premonition of trouble.

  • ability to forgive and love.

  • inspiration from a fresh idea.

  • search for personal path and meaning.

  • the moment when life fades or begins on Earth.

  • when history stands still or makes a leap forward.

It turns out that in truly important matters, the mind is useless and weak. Nothing lasts forever and everything is subject to destruction, only to be reborn again. The very idea of controlling life is absurd and naive.

Does this mean we should abandon the mind? No. For it is magnificent.

You must clarify your relationship with it: “You are not the master of life, but a servant. Perform your function. And remember your subordinate place.”

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Between Heaven and Earth by Alexander Lyadov

Anyone who has jumped with a parachute knows the ringing silence in the sky.

When you board the plane, earthly problems lose their significance. After all, you might never return to them. And after the jump, when the parachute opens, fear disappears: “What if?...”

You hang motionless, alone between heaven and earth. There’s no need to run anywhere or do anything. You’re filled with long-forgotten sensations: a genuine wonder at the world, harmony, and peace.

You want to shout to Life: “I love you just the way you are!”

This kind of experience is unforgettable. It gives you a perspective that, even for a moment, changes everything. It turns out that no matter the circumstances, you can view them from above. From a place of acceptance and love.

A different perspective creates new ideas. Any standstill is just a false contradiction between local demands “X vs -X.” Yet there are plenty of other options around. Rise up, look around, choose, and apply.

A valuable skill is learning to make a long jump in your mind.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Image Alchemy by Alexander Lyadov

“I’d subscribe to this newsletter just for the illustrations.” I mumble to myself whenever I stumble upon another masterpiece online.

Usually, its job is to highlight the main idea of the article. But sometimes, an illustration is like a compressed file: a depth of meaning, exhausting to unpack. The text only touches on one of its facets.

It’s torture when I sift through streams of photos, feeling, “Ugh, none of this is right!” Despite a vague sense of what’s needed, it knows instantly when I hook a big fish.

A powerful illustration can inspire an article. That’s why I constantly save them “for later” in a special folder labeled “Ideas.” Being there feels as nice as wandering the Oxford library.

It would be far more efficient to publish just the text. Maybe not all readers share my enthusiasm for “pictures.” It seems like I’m overburdening myself. Why?

Only then can something implicit reveal itself fully.

Peace is restored to the soul when the essence matches the form.

Do you agree?

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


The Force of Life by Alexander Lyadov

In Indonesia, it's either dry for too long, or it rains too much. Downpours cause floods that can paralyze life. Yet Indonesians endure the inconvenience with a stoic smile, saying, "Sure, it's a flood. But at least it's not a biblical one!"

At first, the phenomenon is shocking; after a hundred times, it’s irritating, and then it just becomes background noise. You begin to see the difference between what's frightening and what's dangerous. The belief grows stronger: "Despite everything, life goes on."

This experience is invaluable. You can't buy it with money—only live through it. Through this process, you become more mature. What once seemed important now feels ridiculous. And vice versa.

Tectonic shifts don't just happen outside—in nature or society. One way or another, every person transforms.

Is this good or bad? That's the wrong question.

Is autumn worse than spring or summer? Is liquid water less valuable than steam or ice? The inevitable is natural; it just is.

In nature, society, and within ourselves, change is a constant. Often, we don’t understand or deny it, leading to suffering. But years later, we acknowledge: "Thank fate for everything happening as it did."

It’s a great fortune if gratitude arises now. Stress melts away. Ideas emerge. You feel like rolling up your sleeves.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Truth's Lens by Alexander Lyadov

Basically, my job is to help the client see things as they really are.

There's no need to add anything from myself. On the contrary, I try to remove all the unnecessary parts. Metaphors encourage us to notice what is already there, even if it's not obvious. Questions lead us to paradoxes, promising new meaning.

But for this approach to work, my perspective must remain clear. A professional photographer carefully ensures the lenses are clean. During a session, my task is to disappear, becoming an effective tool, like a magnifying glass.

Everything else, reality handles on its own. False beliefs melt away in its light, like dew in the sun. Reality then provides the energy to transform stifling carbon dioxide into life-giving oxygen.

To understand this, remember how your injuries heal. You can assist your body with medicine, diet, and rest. Or you can hinder it with smoking, alcohol, sugar, and so on.

In any case, the process of regeneration happens on its own.

Within each of us is this fundamental drive for life. Like a mother wolf, it pulls us, foolish pups, towards growth, away from troubles.

Yet we always think we know best. So, again and again, we get ourselves into some kind of trap. The solution is simple: start letting go of illusions and face reality head-on.

If we don't complicate it, healthy living is essentially simple.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


The Essence of Everything by Alexander Lyadov

A novice eagerly absorbs knowledge. He is amazed and even overwhelmed by the endless number of details. Words like expansion, addition, and differentiation describe this process.

Later, the student notices that very different things are essentially similar. Bridges begin to form between areas 1, 2, 3...N. It's like the feeling when a forgotten word is on the tip of your tongue.

The more years pass, the clearer the paradox becomes. On one hand, the speed of accumulating subtleties, nuances, and distinctions grows. On the other hand, all this multeity seems to collapse into a small number of fundamental things.

It's like autumn. Around you is a colorful carpet of fallen leaves. You want to keep them because each one is beautiful. But you know there are even more on the next avenue. And a new generation of beauty will wait for you next year. This makes you both sad and joyful.

I observe the same dynamic in my work. The client problems, their businesses, situations, personalities, and fates are all so different. But the more I observe them, the sooner the insight dawns on me: "Oh, that's it!"

As the English poet William Blake wrote:

"To see a World in a Grain of Sand, And a Heaven in a Wild Flower, Hold Infinity in the palm of your hand, And Eternity in an hour."

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Biblical Marxism by Alexander Lyadov

Why hasn't Marxism disappeared? After all, the attempts to achieve social equality through revolution have already led to 100 million innocent deaths in the China, Cambodia, and USSR.

Like a chameleon, Marxism today changes its clothes, updates its terms, and captivates the minds of a new generation of revolutionaries. And once again, a chorus sings familiar words:

"We will destroy this world of violence
Down to the foundations, and then
We will build our new world,
Who was nothing will become everything!"

If a phenomenon is so inexhaustible, its roots lie deep in ancient times.

Marxism is the embodiment of Cain's spirit.

(The irony here is that the classics of Marxism-Leninism tried to scientifically justify atheism.)

The story: Two brothers, the shepherd Abel and the farmer Cain, made sacrifices to God. God accepted the first but rejected the second. This filled Cain with jealousy and anger. Despite God's warning, Cain couldn't control himself. He invited Abel to the field and killed him there.

Even if a man has worked hard and long, he can end up with nothing due to circumstances beyond his control. More so if he has lied to himself and others—slacking off, pretending, and cutting corners.

The lazier, more arrogant, and self-centered a person is, the more likely he is to be tempted by the idea: "The world is corrupt. Some have everything, and others (like me) have nothing. Justice must be restored. And I know how!"

Biblical stories are the distillation of many generations' experiences. They concentrate the essence of what it means to be human.

In other words, inside each of us are both Abel and Cain. That's why this ancient story repeats itself again and again. There are countless examples in any organization, country, or continent.

Life hurts us and gives us choices. We can be tempted by envy toward another, play the victim, and find a way to punish him. The alternative is to honestly ask ourselves: "Where did I fall short?"

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Precious Trivialities by Alexander Lyadov

I never knew marathon runners tape their nipples. To understand why, search online for photos of their shirts with bloodstains.

Every field has its nuances that aren't obvious to beginners. But for someone who has been practicing for years, every step begins with a mandatory ritual.

A judoka strengthens vulnerable finger joints with an "exoskeleton".

A financial advisor first determines the client's risk profile.

A surgeon uses a checklist of important actions before and after surgery.

An advertiser presents the client with three design options, not just one.

I have clubs made in the USA and China. They look similar—both are pieces of steel. After 4 sets of 20 repetitions, my hands feel comfortable with the former. But with the latter, a blister starts to form.

These seemingly small details ultimately decide who wins or loses. Whether it's Wall Street, firefighting, or the Olympics, the real battle is where nobody looks.

Basic knowledge can be learned from books and lectures. But the most valuable lessons come from years of trial and error within a framework that is passed down as tacit knowledge from master to neophyte.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


How to Break the Cycle? by Alexander Lyadov

For me, the movie "​Groundhog Day​" from 1993 stands apart. Despite the light and playful plot, it holds a world of meaning.

Cynical Phil is stuck in a time loop. Every day repeats itself. His attempts to influence people or circumstances lead nowhere. Even suicide doesn’t bring freedom. Isn't that hell?

Phil has no choice but to accept his powerlessness to change anything in this "cursed" world. Out of despair, he focuses on what he can control — working on himself.

Phil learns many new skills - piano playing, French speaking, medicine and ice sculpting. He helps others — old ladies with a broken-down car, a boy falling from a tree, a choking man, and a homeless old man.

In other words, Phil loses himself in deeds and people, forgetting about himself.

As Phil transforms, his entire world changes. People he meets thank him, Rita responds to his affection, and the curse vanishes in a night of love. In the morning, a different kind of day begins.

If it seems like the universe is conspiring against you, that there's no future and your life is stuck in place, watch "Groundhog Day" again. Maybe it will show you how to act when you're at a dead end.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Hierarchy of Illusions by Alexander Lyadov

During the peak of the COVID pandemic, one phenomenon struck me. People boasted about the type of vaccine they managed to get.

Amidst the chaos, with conflicting information and an uncertain future, they would make it clear to everyone around: "You guys are fools! But I'm the smart one!"

To them, the difference between vaccine X and Y was as vast as the difference between a Chinese-made replica of Prada and an authentic Hermes.

It seems the reason lies in the desire to belittle others to boost one's own ego. But I suspect the real reason is something else.

Everyone fears death, and no one can escape it. But that comes later. Here and now, even chimpanzees know that being at the bottom of the social pyramid is far more dangerous than being at the top.

That's why a person is ready to create a system of illusory value within which he is supposedly protected. The exclusivity of vaccine Y makes its owner seem invincible. Sadly, crowns didn't save kings from the bubonic plague.

In essence, our entire culture is designed to shield us from our fear of looming uncertainty that we can't comprehend. We can distract ourselves with a comedy or a novel or dive into our work.

But humanity has also found a more effective way out than sweet self-deception. It involves changing our attitude towards death itself—from recognizing its value for life's renewal to finding a meaning that transcends our brief existence on Earth.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Clash of Ideas by Alexander Lyadov

The art of living includes the knowledge of dosage. Take any phenomenon—it can either empower us or destroy us.

Say, an intense conflict rising from an uncontrolled argument.

Would we like to live without conflicts? Of course. Can society thrive without arguments? Absolutely not.

None of us holds a monopoly on wisdom. If history teaches us anything, it's that even the smartest people behave like fools.

The island of knowledge we rely on is so small. Beyond it, whether we dig into the earth, the matter, or time, we are surrounded by mysteries.

Our main weapon against the unknown is the hypothesis, the concept, the model. We propose and test ideas for their strength. Ideas are like ice floes—as long as they support our weight, they are valuable.

But testing ideas in reality is expensive, dangerous, and time-consuming. It's better to organize Darwinian self-selection—a kind of Olympics of ideas. "The purpose of thinking is to let the ideas die instead of us dying," said mathematician and philosopher Alfred North Whitehead.

Oh, the passions that boil in the final clash of any sport! It's not just athletes competing, but also preparation strategies, coaching schools, and the ideologies of nations.

The same process happens in science, politics, culture, and everyday life. Inside you, debates and battles occur day and night. Each competing idea promises, "Only I can save you!"

Such uncomfortable heat is an acceptable price for selecting the most viable plans, ideas, and projects. Wisdom is not in suppressing "dangerous" debates but in being an honest referee.

When there is someone who enforces a reasonable set of laws and rules, the participants can express their intellect, will, aggressiveness, creativity, and so on. They can fully realize their potential for the benefit of themselves and everyone.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Sprouts of Freedom by Alexander Lyadov

Unknown artist

Sometimes, I look at a sixteen-year-old wrestler and think, "In the next couple of decades, he'll grow in every way. His strength, endurance, and skills will improve every day."

I can't say the same about the prospects for my own body.

Then I remember my life from age 16 to 36 and chuckle: "Man, I was so naive back then! I made so many mistakes. I put obstacles in my own path and missed the most obvious things."

Of course, I still regularly fall flat on my face. But now, at least, I either have a hunch that I'm about to do something stupid, or I immediately realize my screw-up.

Now I live more in reality, whereas before I lived in a dream.

Dreams can be intense, fascinating, and realistic. But they lack a sense of agency—the ability to make conscious and free choices, to act independently, or at least to understand when that's not the case.

Freedom is tightly intertwined with meaning, but personal, not someone else's. Finding it requires an enormous effort. Yet losing it is so easy, with deceivers circling around us with their false ideas.

The power of a seducer lies in the immaturity of the victim. So, to be fooled less often by others, we must start lying less to ourselves. When sweet illusions melt away, what's left is solid ground, even if it's dirty.

I cherish the inner seeds of freedom, truth, and meaning. They are still fragile and barely noticeable. And they might never grow into a mighty oak forest. But compared to these, my youth, strength, power, success, or wealth are such nonsense!

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Mind Garden by Alexander Lyadov

Steve McCurry, Zen garden at Tofukuji Monastery, Kyoto, Japan, 2004

What's in your head—an impenetrable forest or a cozy garden?

You can let everything run its course—listen to anyone, read anything, and let parasitic ideas take over.

In the end, the pushy guests will drive out the host. Like a prince in exile, you'll wander the outskirts of your own kingdom.

The secret is that the forces of Chaos don't care about you. It's nothing personal; they just take over what you let them.

Moreover, this wild power can help you, heal you, and please your eye. But only if you stop seeing Chaos as pure evil and yourself as a helpless victim.

You must establish your symbolic order in your mind. In Jacques Lacan's words, you need to impose the realm of culture onto the realm of nature. A system of laws and rules structures the mess: "This is bad, and this is good."

It's clear that you can't swing from one extreme (anarchy) to another (despotism). There's no prosperity at the extremes, only survival.

The ideal is a Japanese garden, where nature nourishes culture, and order reveals the beneficial side of chaos.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Battle for Civility by Alexander Lyadov

In relationships with people, zero-sum games are dangerous. That's when one person's gain means another's loss.

I remember, at the beginning of the war, I had to spend the night at the central train station in Kyiv. Everyone tried to avoid sleeping on the cold, hard floor. Everyone tried to avoid sleeping on the cold, hard floor. When the couches were occupied, conflicts over tables began.

Limited resources bring out the worst in people.

What will you do? It's better not to tempt yourself.

Knowing this, it makes sense to avoid antagonistic games as much as possible.But what if fate throws you into one?

There are a few options:

1. You can observe what's happening as a social experiment. Your understanding of people and yourself will deepen significantly.

2. It's better to expand the boundaries of the zero-sum game. Humor helps. About 30 years ago, we got stuck on a cable car in Crimea. It was hot, crowded, children were crying, and, of course, there were quarrels. Someone got yelled at, and his friend whined, "It's his birthday today!" Everyone burst out laughing and then suddenly started singing in chorus: "Happy Birthday to you." Peace immediately prevailed.

3. Or you can take a philosophical approach, thinking that there is a time for fight and aggression, and a time for acceptance and love. Gregory David Roberts described this well in his novel "Shantaram":

"But as soon as the train departs and fighting for seats is no longer a necessity, the passengers become friendly and courteous.

A man opposite me shifted his feet, accidentally brushing his foot against mine. It was a gentle touch, barely noticeable, but the man immediately reached out to touch my knee and then his own chest with the fingertips of his right hand, in the Indian gesture of apology for an unintended offence. In the carriage and the corridor beyond, the other passengers were similarly respectful, sharing, and solicitous with one another.

At first, on that first journey out of the city into India, I found such sudden politeness infuriating after the violent scramble to board the train. It seemed hypocritical for them to show such deferential concern over a nudge with a foot when, minutes before, they'd all but pushed one another out of the windows.

Now, long years and many journeys after that first ride on a crowded rural train, I know that the scrambled fighting and courteous deference were both expressions of the one philosophy: the doctrine of necessity. The amount of force and violence necessary to board the train, for example, was no less and no more than the amount of politeness and consideration necessary to ensure that the cramped journey was as pleasant as possible afterwards. What is necessary! That was the unspoken but implied and unavoidable question everywhere in India.

When I understood that, a great many of the characteristically perplexing aspects of public life became comprehensible: from the acceptance of sprawling slums by city authorities, to the freedom that cows had to roam at random in the midst of traffic; from the toleration of beggars on the streets, to the concatenate complexity of the bureaucracies; and from the gorgeous, unashamed escapism of Bollywood movies, to the accommodation of hundreds of thousands of refugees from Tibet, Iran, Afghanistan, Africa, and Bangladesh, in a country that was already too crowded with sorrows and needs of its own. The real hypocrisy, I came to realise, was in the eyes and minds and criticisms of those who came from lands of plenty, where none had to fight for a seat on a train."

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Natural Authority by Alexander Lyadov

Broken grappler ears signal: “Don’t mess with me!”

In the concrete jungle, a predator prefers an easier prey. Getting twisted into a pretzel or slammed into the pavement is an unnecessary risk.

Aesthetically and functionally, this is obviously sad. After an injury, training is hard, sleeping is painful, and you need to drain blood. Plus, hearing gets worse and forget about using AirPods.

These “califlowers” are so effective for boosting authority that some guys resort to deception. They break their own ears by instruction or pay a “specialist” to do it. The left ear supposedly costs more because another driver sees it through the window.

Here are a few lessons to take away:

1. People desperately want to find a hack in life. The temptation is irresistible when one procedure gives the same effect as years of training. So, verify everything: LinkedIn, reviews, credentials, etc.

2. Among animals and people, intraspecies conflicts rarely end in death. Most are resolved preventively: “This one’s not worth the trouble.” Damaging ears is foolish, but broad shoulders, a confident walk, and a keen eye will save you from many troubles.

3. In society, finding the truth is complex, read: expensive. So, people rely on hints, symbols, and cues. Ideally, valuable signals for you and others will emerge naturally. Your reputation, wisdom, and strength are just derivatives of your being.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Mono no aware by Alexander Lyadov

Mono-no-aware (Japanese 物の哀れ, “the bittersweet beauty of things”) is an aesthetic principle characteristic of Japanese culture since the Heian period. It can be translated as a life-affirming, bright, tender, yet sad and melancholic contemplation of the world and everything in it. It means being simultaneously saddened and appreciative due to the impermanence of the world and the connection between life and death. Realizing the fleeting nature of all things deepens the understanding of their beauty and evokes a gentle sadness at their passing [​1​].

The combination of sadness and gratitude is quite strange. It sounds like a paradox, unlike most words we use. This means the Japanese managed to describe the pulse of life as it is.

Twenty years ago, I wandered through Barcelona and, on a whim, opened an unusual door. It was a theater hall converted into a restaurant. It was empty and dark. A black-and-white film was playing on the screen. Acid Jazz played. I climbed to the balcony and sat at a table with a white tablecloth.

Out of nowhere, a waiter appeared and took my order as if I had reserved all 300 seats. The food and wine were exquisite. I wondered to myself, “What is happening to me? This is surreal!”

Loneliness, melody, images, a mystical space. It felt like I had stepped through a portal into a parallel world. I felt both gratitude for the beauty and generosity of the world and an inexplicable sadness that I couldn't hold on to this moment and that it, too, would pass.

Now, this almost psychedelic experience feels like a dream. But I learned one lesson—treasures are all around us. Everyday life cleverly hides them. But the seeker will surely be rewarded.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Buddhist Algorithm by Alexander Lyadov

Buddhism is the universal solution to business problems.

Don't believe it? Here's a simplified algorithm:

  1. Everything is duḥkha, i.e. frustration, anxiety, dissatisfaction.

  2. The cause is tṛ́ṣṇā, i.e. attachment, passionate desire, craving.

  3. There is a way out—nirvāṇa, i.e. liberation from worry.

  4. One needs to understand and accept anitya and anātman, which means the impermanence of all phenomena in the world and the non-permanence of the self.

Requests for help don't come out of nowhere. Either the business is in danger, or it isn't growing well enough.

The root of the problems is almost always clinging to false beliefs. Even if they were once useful, today they hinder the founder’s business like a stick in the wheel.

Intuition tells the founder that a harmonious solution exists somewhere. Moreover, the transformation process will reveal the true potential of both the business and the founder.

To stop clinging to outdated forms, you need to focus on reality as it is—dynamic, changing, decaying, and regenerating before our eyes.

This is possible if you break the vicious belief: "I am X."

Hint: you are not X, Y, or Z. You are the Process.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Desert's Value by Alexander Lyadov

Sometimes inside myself, I find a static desert with no end in sight.

This is especially inconvenient when I need to create something or get things done.

But in the heat, with no water, nothing new can arise.

Before, I would get annoyed and try to spur myself on. Now, on the contrary, I sit on the dunes and stare into nothingness.

An acquaintance of mine, a city person to the bone, decided to go with a guide to the desert for a few days. There, she suddenly felt that the sands took away all the worries that had plagued her for a long time.

The meaning of the desert is to create emptiness. In fairy tales, this function was performed by dead water. It had to be used first.

In other words, without the dead water, the water of life is useless.

Is music possible without pauses? Inhale without exhale? Light without darkness?

Nothing implies Something. And vice versa. Together, 0 and 1 create the world.

Thus, the “Desert” stop on your route is no accident.

Emptiness has a meaning that you need to uncover, like a gift.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.