Invisible Reality / July 25, 2024 by Alexander Lyadov

In the series "Vikings," the shipbuilder Floki explains his gift: "I look into the heart of the wood. In this tree, there are almost two perfect planks. They will curve like a woman's body from hips to shoulders. I will split this tree and take them out."

To an outsider, this sounds like mysticism or madness.

Floki sees what is already there, but cannot be seen.

This is how you recognize a master of his craft:

A boxing coach spots a weak but spirited kid.
An entrepreneur senses when it’s time to sell the business.
A therapist diagnoses a client through one WhatsApp message.
A surgeon decides to fight for a patient’s life when everyone else has given up.

They confidently risk their reputations, invest resources, and build the future on a foundation that seems nonexistent.

Most people believe that only what can be scratched with a fingernail or measured with a ruler is real. Their worldview doesn't allow for the emergence of new phenomena.

That's why reality constantly catches people off guard. Nothing was there, and suddenly, bam, a catastrophe—firing, betrayal, divorce, crisis, and so on.

The world around us is like a billion road signs. Their value lies not in the design, the quality of the metal, or the brightness of the paint, but in the message: "Slow down, there's a dangerous turn ahead."

One of the hardest transformations in business and life is to stop focusing on the finger pointing at the moon.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.

Stop Exhausting Yourself / July 24, 2024 by Alexander Lyadov

No one can exhaust a man like he can exhaust himself.

External forces may tire or shift to someone else.

But the force within won't stop until it crushes him.

What does this usually look like?

Chasing adventures that snowball in risk.
Feeling emptiness and meaninglessness amid successful deals.
Being obsessed with working non-stop despite a collapsing body.
Sacrificing oneself for anyone, anywhere.
Staying stuck for years when opportunities are all around.
Constant anxiety and frequent checking for disasters.
Forming partnerships that end in egal battles and disputes.
Starting great projects that never get done due to lack of time.

It's hard not to admire the power that stubbornly achieves its goal.

The problem is obvious. It's the point where the force is applied.

Imagine an Arabian horse trampling its rider in rage or dragging him through thorny bushes. The animal is innocent. The rider must decide if he's a victim or the master.

Moreover, they are not separate. The rider is the horse. Essentially, a Centaur.

Yet the rider believes, "A hostile force is trying to kill me." Denying this force within, he finds its manifestations in the outside world. Defeating such an enemy is like beating a shadow.

Sadly, nothing will help until the pointless struggle bores him.

The good news is this power is available immediately when:

He turns his gaze inward.
He gratefully accepts his unique "design."
He learns to redirect his power towards a worthy goal.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Useful Catastrophe / July 23, 2024 by Alexander Lyadov

Has anything in your life ever seemed like a complete waste?

Maybe at first, you thought so.

Years passed. Emotions faded. New perspectives emerged.

One day, it hit you: "Oh, that's why!" Negative experiences changed their sign.

It couldn't have been any other way, considering your naivety and circumstances.

Those experiences changed you forever, even if it took years.

Something inside you cracked and shattered into pieces.

Those were your illusions breaking. But you remained unscathed.

Back then, you wanted to forget it all. Now, every shard is precious to you. Why?

First, each "catastrophe" had its secret meaning.

Second, the path to maturity is only over the broken glass.

Thirdly, you turn out to be stronger than insurmountable odds.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Rediscover Yourself / July 22, 2024 by Alexander Lyadov

When we were kids, we used boxes and blankets to build forts. We made swords from can lids and sticks. If we had chalk, we played hopscotch. If we had nothing, we guessed shapes in the clouds.

We used whatever we had. Function mattered more than form.

We played from dawn to dusk, forgetting food and rest.

The interesting game was the first priority for us.

Then we were taught that there's an optimal tool for everything.

Interest faded. Efficiency became the main focus.

As a result, creators turned into managers.

Society critically needs both. Creating only makes sense if there are people who can pick it up, scale it, and preserve it.

The problem is that the value of the management is obvious, but the value of creation is not always clear and certainly not ASAP.

So, at all levels, the creator's role is undervalued:

The state restricts and persecutes entrepreneurs.
Companies reward efficiency, not innovation.
People are afraid to start new endeavour or express themselves.

For a full life, we all need to rediscover ourselves.

This isn't about regressing to childhood or buying a canvas and paints.

Make time to find meaning, interest, and joy in the Game.

How much a drop of novelty can change your life will surprise you.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Who Limits You? / July 21, 2024 by Alexander Lyadov

Some people seem to be under a spell, living as if they're in a dream.

They yearn with all their hearts to lift this curse, but can't. It's holding them back and poisoning every part of their lives.

The irony is that they are both the victim and the evil sorcerer.

For example, they believe their secret is so disgusting, dirty, or terrifying that it can't be shared with anyone. They think the listener will start to despise them, fall apart, or scream, "Help!"

Of course, these are fantasies that have grown out of loneliness.

One day, a breaking point comes. They can't drag on with this zombie existence anymore. They pour their soul out on social media. Or, if they're lucky, to someone who has earned their trust.

What makes this listener different from all the others?

Your "monstrous" secret doesn't scare him (or her). He accepts it gently and calmly, just like he would with your sweetest news. More than that, he shows you a different way to look at it.

The key is, your listener shows indestructibility. You've been searching for this for so long. In this moment, the curse weakens or even fades away.

But why is this person unbreakable where others "melt"?

First, he's heard so many "unbearable" secrets that it's hard to surprise him. Second, he's already done the colossal work of taking inventory of every skeleton in his closet.

Finally, he's learned that life, like electricity, only happens when there's a cathode (-) and an anode (+).

"Without a shadow, there can’t be a substance.," said philosopher Alan Watts.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Nonsense Wisdom / July 20, 2024 by Alexander Lyadov

Imagine you're meeting someone for coffee. She (or he) looks neat, behaves politely, and says all the right things. But after the meeting, you feel uneasy: "Something's off with her."

You might have similar feelings about your health, business, market, or society. Something has changed, but it's unclear what.

Your first reaction might be to dismiss it: "Nonsense, just my imagination!" Don't do that, or you'll throw away gold with the mud.

Everything tangible, understandable, and familiar was once implicit. Moreover, true life always remains that way.

We build our world from discarded snake skins, empty shells, and fallen leaves. Functionally, words, concepts, and traditions are useful bricks. But what they point to has already slipped away.

What we usually call life is like a museum, with photos, fossils, and models behind glass. Every exhibit is neatly labeled. The guard shouts: "Do not touch!"

Sometimes, a messenger of novelty knocks on this kingdom of predictability. We mutter: "Strange..." and feel a mix of emotions — confusion, irritation, excitement, curiosity, anxiety, or fear.

This is how reality reminds us of itself. The best thing to do is pay close attention to the "nonsense."

In the end, there are three possible outcomes:

Your anxiety will fade with a sober assessment of the consequences.
The approaching tsunami won't have a chance to meet you.
You'll learn to skillfully ride the giant wave.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Reality of Dreams / July 19, 2024 by Alexander Lyadov

Every night, we go to sleep. This experience repeats so often that it's become routine. Yet, we don't know where we spend those 6-8 hours.

"Where? In bed!" the materialist would say. If asked about dreams, he'd scoff, "Trash, gibberish, nonsense." He can't explain this strange experience. A third of his life seemingly wasted.

My view on dreams changed after my ayahuasca ceremonies. On a physical level, not just mentally, I understood: "There is another reality." It was magnificent and terrifying. I can't deny or forget it.

Despite the fantastical form, what I experienced there had deep meaning. It was personally addressed to me. As a result, I changed significantly. This process has continued for seven years now.

Dreams are like a light version of a psychedelic experience. Unpredictable plots, bizarre characters, sincere emotions. Dreams give insights if we want and know how to take them.

I treasure a few dreams. They shook me to my core. In Christianity, there's a concept of grace—a gift purely from God's mercy, which one doesn't earn.

It's ironic that I find treasures not in thick books or wise people's advice, but in ordinary dreams available to everyone each night.

Everything we need, we already have.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Partnership Priority / July 18, 2024 by Alexander Lyadov

If you're a lone wolf, you might not need to state your goals out loud.

Your inner compass will tell you if a sacrifice is worth it.

But it's different if you're in a partnership, whether in business or sports.

Your joint project is priority number one. You're ready to go the extra mile for its success. Otherwise, why start it at all?

However, if the project's goals aren't clearly communicated or have been forgotten, it's easy to mix up good and bad.

For instance, friendly people focus on their relationship with their partner. To preserve it, they sacrifice themselves. This leads to growing resentment and passive aggression.

What happened? The main point was forgotten: if the business thrives — everyone is happy; if it fails — everyone is doomed.

I advise my founder clients to watch the documentary "The Last Dance" about Michael Jordan and his team. It shows that compared to winning the championship, everything else is secondary.

So, it's worth stating the "obvious" things regularly:

What is our desired future?
What are the objective indicators of success?
What price are we willing to pay for it?

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Where is What You Don't Have? / July 17, 2024 by Alexander Lyadov

All we need is already within our reach.

Someone might argue that this is unthinkable and even offensive.

They might say their business or project needs more:

time,
capital,
staff,
technology,
equipment,
opportunities, or something else.

Like in fairy tales, everyone believes the "water of life" is far away, not on their land, but on someone else's.

The problem is, 99 times out of 100, this isn't true.

Intellectual laziness keeps us from seeing the waste of what we already have:

Time is stolen by projects we shouldn't have taken on,
Opportunities come and go without anyone in the office noticing,
Breakthrough ideas aren't proposed because "the boss doesn't care,"
Employees lose energy in internal conflicts and arguments,
Current technology is used at only 30% capacity,
Capital is eaten up by post-payments to clients, and so on.

Those who value little are not worthy to claim anything at all.

This is the Matthew Effect: "...for whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them."

The good news is, your competitors are also desperately searching for treasures in the wrong places. This means you can create a competitive advantage out of nothing.

Start looking within your business, not outside of it.

You just need to adjust your mind to notice function, not form.

Your current resources are more than enough for stable growth.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Fragility's Gift / July 16, 2024 by Alexander Lyadov

In theory, a company's problems may come from outside.

But in my decades of business, I have never seen that.

Say a disaster hits the world or a specific market. Everyone gets shaken. But one business folds, another drifts, while a third reinvents itself.

Why does chaos crush some but give others superpowers?

Imagine a forest where a bear grows old or a deer breaks a leg. Does it matter if they're taken down by a competitor for food, a drought, or a virus?

The real danger isn’t chaos but the fragility of the "system".

Why does a company become fragile? There are plenty of reasons:

A mismatch between responsibility and authority.
Conflict between the founder and investors.
Punishing initiative and a lack of new ideas.
Loss of control and unchecked behavior.
Replacing common sense with ideology.
Eating away at reserves.
Complacent leadership.
Lack of vision, and so on.

An external shock doesn’t create problems but highlights existing ones. Blaming chaos means clinging to infantilism.

You have a choice: curse the external factor or be thankful.

Gratitude is the door to maturity from the cage of infantilism.

Moreover, with this attitude, you don’t need to wait for a disaster.

It's better to deal with Chaos's ambassador.

Such a company constantly asks where it is vulnerable.

What seeks to break the system ends up making it healthier.

A paradox.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Unhooking Desire / July 15, 2024 by Alexander Lyadov

In negotiations, the winner is the one who wants the outcome the least.

How can that be? Isn’t everyone trying their hardest to get what they want?

No. That’s a popular, but not the best, way to make deals.

Fierce head-butting wears both sides out. If you do this often, there's a risk a third party—a competitor—will win.

The ideal negotiation ends effortlessly, almost by itself. But how?

You must eliminate the possibility of being tempted or scared.

Desire is the only thing that hooks you, my therapist explained.

Here’s the dilemma: you need desire to enter negotiations. But you must let go of that desire to win them.

Find one or two alternatives to get what you want either way.

Instead of negotiating, you simply present the reality to your counterpart: "This is how it will be..."

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Encounter with an Anomaly / July 14, 2024 by Alexander Lyadov

Recently, I wrote that Life never lets us get bored. A vivid example is today's news about the attempt on Donald Trump's life. People dropped everything to glue themselves to their screens.

The nature of an anomaly is such that it can't be ignored. "What was that?" the brain torments itself. Was it just a lone shooter or a multi-layered conspiracy? Local or international?

An epidemic outbreak in Asia, an investor's prolonged silence, a strange pain in the side—is it nothing or something that will change our fate?

The more surprising the news, the more it shatters our basic understanding of reality. We've overlooked some part of reality. What is it? It's unclear. That's what's unsettling.

Fortunately, over millions of years, Life has knocked humans down so often that we've learned to dodge and regroup. When faced with an anomaly, we're saved by heightened attention and curiosity.

We sniff, touch, and study a new phenomenon from all sides. The goal is either to exhale, "False alarm. Nothing's wrong," or to seriously worry, "Houston, we have a problem."

If our response to an anomaly is measured and inventive, we end up stronger and our understanding of the world more robust.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Be Generous In Negotiations / July 13, 2024 by Alexander Lyadov

Nat Farbman—The LIFE Picture Collection/Getty Images, 1954

Want to know a negotiation strategy that's reliable now and always?

Give a lot to the other side, and ask little for yourself.

"Wait! That's unfair! Why such an imbalance?" you may cry.

Calm down. I haven’t yet told you how much it will cost you.

The point is, negotiations rarely resemble a tug-of-war.

Yes, participants pull hard, but... each has their own "rope". Sometimes one pulls a reinforced cable, while the other pulls a silk Hermes scarf.

In a deal, there's always an X that’s most valuable to the other side. And you have plenty of that X. The ideal situation is when X costs you nothing. Like oxygen to a plant or pollen to a bee.

So you’re generous: "I’ll give you a lot of X in exchange for a little Y." Your partner immediately agrees, thinking, "What luck!"

The art of negotiation isn’t about manipulation; it’s about understanding all interests: "I value Y. He values X."

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Things Will Change / July 12, 2024 by Alexander Lyadov

American historian Stephen Kotkin said, "History never tells you what the future is going to be. Nobody can do that. But what history can tell you the Present is not gonna last. That things are gonna change. Because it happened many many times over."

Think of the secret behind the best TV shows. While watching, you often gasp, "How?! No way! What now?" When you can't predict the events, you can't wait for the next episode.

Life also refuses to let go of our attention.

Just when everything settles and we relax, a glitch occurs. Frustrated, we have to get back into the process. Hard? But it’s not boring, is it?

Sometimes we hit a dead end. The pressure builds, and we can't breathe. But what’s this? At the last moment, a fresh idea or unexpected help appears out of nowhere.

Life smirks, "The game isn’t over. The show must go on!"

This is the dilemma: sometimes its show is impossible to watch, but you can't stop watching either.

So, what to do?

Think about the message life is trying to give you (and all of us) through the colorful and unpredictable stories.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Black & White / July 11, 2024 by Alexander Lyadov

The writer Julian Barnes gives two definitions of a net:

A meshed instrument designed to catch fish.
A collection of holes tied together with string

The first definition is familiar to all. The second one sounds strange... But if you think about it... Hmm, it's actually true!

A solid jug filled with clay is useless.

A child's hunger “produces” milk in the mother's breast.

A predator's beak means prey is hiding somewhere.

Good implies evil.

The creators of the Superman comic once faced a problem. With his incredible power, he began to defeat all enemies and save everyone. The drama disappeared, and readers lost interest.

They had to introduce kryptonite—a rare mineral that makes Superman vulnerable. The intrigue returned. The plot came alive.

A plus needs a minus. And vice versa. Their conflict is their life.

I can just see Good, yawning in the shadow of the Garden of Eden: “What a bore... Let something happen... What if...?”.

Nothingness, emptiness, dirt, manure, rot, stench, mess—each phenomenon has a meaning that may be unpleasant or unclear to us. Yet.

For example:

Manure speeds up plant growth.
Periods of silence allow us to hear sound.
Chaos invites creativity to extract new order.
What seems like a curse transforms into a gift.
Hydrogen sulfide stinks, but people love to soak in sulfurous water.

Seeing a net as a collection of holes is also a kind of Lever.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Pulsation of Life / July 10, 2024 by Alexander Lyadov

Remember the times when you felt like an arrow shot from a bow?

You had a clear target ahead.
It promised you deep personal meaning.
What once scared you now thrilled you.
Nothing could distract you because everything was secondary.
On the way to your goal, you skillfully transformed any obstacles.
You felt as if the whole universe was on your side.
You gave your all to the process, burning bridges without looking back.

Of course, in the end, you achieved your goal. Maybe it took longer than you expected. Perhaps it wasn’t exactly how you envisioned it. Especially when the goal was clear but vague.

This happens when you are irresistibly drawn to something new. It will surely reward you but in its own way. Your expectations might crumble, but you won’t mind.

There were also times when your bow wasn’t drawn, and your arrows scattered or stayed in the quiver. As in the period from conception to birth, you were pure potential.

Modern culture tends to glorify the first state and view the second with caution, irritation, or even disgust.

But look around, and you’ll see the pulsation of everything:

The universe cycles through expansion and contraction.
Over 10 billion years, the sun transforms from a protostar to a white dwarf
All creatures are born and die, making way for their offspring.
The peristalsis of our organs literally sustains life.
Without exhaling, you can’t take the next breath.

What if the heart said, “I’ll contract but won’t relax”?

Every phase of your life has value. Yes, some states are burdensome, and others are pleasant. But before a mighty oak grows, the acorn lies “dumbly” in the dirty, manure-filled soil.

When times are tough, remember the pulsation of everything.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Natural Flow / July 9, 2024 by Alexander Lyadov

It’s pointless to resist natural processes. Whether it’s vomiting, sweating, sleeping, or hunger. First, there will be discomfort, then pain, and finally, disaster. The forces of nature and man are incomparable.

A healthy person is one who doesn’t fight against the flow of life within himself. Instead, he aligns with the processes in his mind and body.

The boundary between you and the outside world is arbitrary. Remember, your body’s 30 trillion cells coexist with about 40 trillion microorganisms. There’s a natural process in the world too.

Question: are we trying to understand it or bend the world to our will?

Think about your past experiences:

Ignoring shifts in consumer preferences in a product.
Struggling to stay as CEO when your heart wants a new project.
Trying to keep a key employee who has outgrown you.
Persuasion of an investor who is alien to you, and so on.

Fighting reality will only drain your energy. It’s better to use its power for your benefit and others’. This source is inexhaustible and free.

But there’s one condition — you must stop lying to yourself.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Invisible Labor / July 8, 2024 by Alexander Lyadov

Some people see order as the natural state of things. The subway runs on time. Traffic lights work. Water comes from the tap. Passersby act predictably. Everyone's busy with their own lives.

But that's an illusion. Order doesn't happen on its own. It's the opposite. If there's a constant, it's chaos, always trying to tear everything apart.

A single heavy snowfall can paralyze a major city and turn civilized people into savages. And that's not even the eruption of Vesuvius or a biblical flood.

Why hasn't chaos won yet? That's the real miracle.

Countless people work tirelessly every second. They patch the holes in the ship of civilization, keep the wind from breaking the masts, and hold the spinning wheel steady.

They do this professionally and quietly, without demonstrations or social media posts. That's why naive fools think harmony, safety, and growth are the norm.

On any level—humanity, a country, a company, or an individual—that's not true. Each of us, in our own place, must quietly create this miracle.

Chaos is relentless, but the creative human spirit prevails.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Meta-Reality / July 7, 2024 by Alexander Lyadov

Alfred Eisenstaedt/LIFE Picture Collection

Many believe that reality is what you can touch with your hands, dissolve in acid, or irradiate. For them, matter is the foundation of existence, and everything else is just a consequence and a derivative.

But there's another reality you can't put under a microscope. It's hard to even describe. Trying to find the right words is just frustrating: "Eh, that's not it."

For convenience, let's call it the "implicit reality."

You get its signals every day:

Confusion from a cab driver's strange behavior.
Hesitation before signing a seemingly lucrative deal.
An inexplicable resistance to starting a new project.

Sometimes the implicit reality stops whispering and grabs us by the collar and confidently carries us somewhere. In those moments, amazing things happen:

Our eyes flash with steel, and we cut off: "F@$k off!"
We are overwhelmed with the conviction: "Now everything will be okay.
We suddenly make a decision that's been brewing for years.
We hire the "wrong" candidate who becomes the #1 pro.
We turn our life around 180 degrees and feel a rare peace, and so on.

Inside, a piercing clarity reigns. Any arguments lose their power. Doubts and anxieties fade into the background.

Interestingly, the implicit reality doesn't give guarantees in the usual sense. The future might be even more uncertain. But for some reason, that doesn't scare us. The body may feel heavy, but the soul is light.

Only creative people can express the implicit reality. A few strokes of their brush, gestures, or phrases are enough to make us exclaim: "Yes! Yes! Yes!"

Ancient texts, rituals, music, and works of art are portals to a world more real than the one we're used to.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Being One with Reality / July 6, 2024 by Alexander Lyadov

Nature is wise. Nothing goes to waste. Everything has meaning and value. The cycle of destruction and creation never stops.

A healthy personality works the same way. Some parts break down into basic elements, serving as building materials for others.

The ideal is to let go of what's no longer relevant. And to welcome what's new when its time has come.

Otherwise, there will be friction, conflict, and wasted resources within a person and in his relationships with the world.

Why does personal evolution lag behind nature's efficiency?

Animals and plants have needs, but no desires. Humans have both. Plus, humans have a mind ready to justify absolutely any whim.

So when reality says, "It's time," the mind builds a fortress against change. Lies seem like sacred relics, and the truth appears as barbarians at the gate.

Reality always wins in this battle. One person wastes all his energy defending illusions, while another's strength grows a hundredfold.

Why? He learns to be at one with the inevitable.

Sincerely yours,

-Alexander

About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.