Truth's Lens by Alexander Lyadov

Basically, my job is to help the client see things as they really are.

There's no need to add anything from myself. On the contrary, I try to remove all the unnecessary parts. Metaphors encourage us to notice what is already there, even if it's not obvious. Questions lead us to paradoxes, promising new meaning.

But for this approach to work, my perspective must remain clear. A professional photographer carefully ensures the lenses are clean. During a session, my task is to disappear, becoming an effective tool, like a magnifying glass.

Everything else, reality handles on its own. False beliefs melt away in its light, like dew in the sun. Reality then provides the energy to transform stifling carbon dioxide into life-giving oxygen.

To understand this, remember how your injuries heal. You can assist your body with medicine, diet, and rest. Or you can hinder it with smoking, alcohol, sugar, and so on.

In any case, the process of regeneration happens on its own.

Within each of us is this fundamental drive for life. Like a mother wolf, it pulls us, foolish pups, towards growth, away from troubles.

Yet we always think we know best. So, again and again, we get ourselves into some kind of trap. The solution is simple: start letting go of illusions and face reality head-on.

If we don't complicate it, healthy living is essentially simple.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


The Essence of Everything by Alexander Lyadov

A novice eagerly absorbs knowledge. He is amazed and even overwhelmed by the endless number of details. Words like expansion, addition, and differentiation describe this process.

Later, the student notices that very different things are essentially similar. Bridges begin to form between areas 1, 2, 3...N. It's like the feeling when a forgotten word is on the tip of your tongue.

The more years pass, the clearer the paradox becomes. On one hand, the speed of accumulating subtleties, nuances, and distinctions grows. On the other hand, all this multeity seems to collapse into a small number of fundamental things.

It's like autumn. Around you is a colorful carpet of fallen leaves. You want to keep them because each one is beautiful. But you know there are even more on the next avenue. And a new generation of beauty will wait for you next year. This makes you both sad and joyful.

I observe the same dynamic in my work. The client problems, their businesses, situations, personalities, and fates are all so different. But the more I observe them, the sooner the insight dawns on me: "Oh, that's it!"

As the English poet William Blake wrote:

"To see a World in a Grain of Sand, And a Heaven in a Wild Flower, Hold Infinity in the palm of your hand, And Eternity in an hour."

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Biblical Marxism by Alexander Lyadov

Why hasn't Marxism disappeared? After all, the attempts to achieve social equality through revolution have already led to 100 million innocent deaths in the China, Cambodia, and USSR.

Like a chameleon, Marxism today changes its clothes, updates its terms, and captivates the minds of a new generation of revolutionaries. And once again, a chorus sings familiar words:

"We will destroy this world of violence
Down to the foundations, and then
We will build our new world,
Who was nothing will become everything!"

If a phenomenon is so inexhaustible, its roots lie deep in ancient times.

Marxism is the embodiment of Cain's spirit.

(The irony here is that the classics of Marxism-Leninism tried to scientifically justify atheism.)

The story: Two brothers, the shepherd Abel and the farmer Cain, made sacrifices to God. God accepted the first but rejected the second. This filled Cain with jealousy and anger. Despite God's warning, Cain couldn't control himself. He invited Abel to the field and killed him there.

Even if a man has worked hard and long, he can end up with nothing due to circumstances beyond his control. More so if he has lied to himself and others—slacking off, pretending, and cutting corners.

The lazier, more arrogant, and self-centered a person is, the more likely he is to be tempted by the idea: "The world is corrupt. Some have everything, and others (like me) have nothing. Justice must be restored. And I know how!"

Biblical stories are the distillation of many generations' experiences. They concentrate the essence of what it means to be human.

In other words, inside each of us are both Abel and Cain. That's why this ancient story repeats itself again and again. There are countless examples in any organization, country, or continent.

Life hurts us and gives us choices. We can be tempted by envy toward another, play the victim, and find a way to punish him. The alternative is to honestly ask ourselves: "Where did I fall short?"

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Precious Trivialities by Alexander Lyadov

I never knew marathon runners tape their nipples. To understand why, search online for photos of their shirts with bloodstains.

Every field has its nuances that aren't obvious to beginners. But for someone who has been practicing for years, every step begins with a mandatory ritual.

A judoka strengthens vulnerable finger joints with an "exoskeleton".

A financial advisor first determines the client's risk profile.

A surgeon uses a checklist of important actions before and after surgery.

An advertiser presents the client with three design options, not just one.

I have clubs made in the USA and China. They look similar—both are pieces of steel. After 4 sets of 20 repetitions, my hands feel comfortable with the former. But with the latter, a blister starts to form.

These seemingly small details ultimately decide who wins or loses. Whether it's Wall Street, firefighting, or the Olympics, the real battle is where nobody looks.

Basic knowledge can be learned from books and lectures. But the most valuable lessons come from years of trial and error within a framework that is passed down as tacit knowledge from master to neophyte.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


How to Break the Cycle? by Alexander Lyadov

For me, the movie "​Groundhog Day​" from 1993 stands apart. Despite the light and playful plot, it holds a world of meaning.

Cynical Phil is stuck in a time loop. Every day repeats itself. His attempts to influence people or circumstances lead nowhere. Even suicide doesn’t bring freedom. Isn't that hell?

Phil has no choice but to accept his powerlessness to change anything in this "cursed" world. Out of despair, he focuses on what he can control — working on himself.

Phil learns many new skills - piano playing, French speaking, medicine and ice sculpting. He helps others — old ladies with a broken-down car, a boy falling from a tree, a choking man, and a homeless old man.

In other words, Phil loses himself in deeds and people, forgetting about himself.

As Phil transforms, his entire world changes. People he meets thank him, Rita responds to his affection, and the curse vanishes in a night of love. In the morning, a different kind of day begins.

If it seems like the universe is conspiring against you, that there's no future and your life is stuck in place, watch "Groundhog Day" again. Maybe it will show you how to act when you're at a dead end.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Hierarchy of Illusions by Alexander Lyadov

During the peak of the COVID pandemic, one phenomenon struck me. People boasted about the type of vaccine they managed to get.

Amidst the chaos, with conflicting information and an uncertain future, they would make it clear to everyone around: "You guys are fools! But I'm the smart one!"

To them, the difference between vaccine X and Y was as vast as the difference between a Chinese-made replica of Prada and an authentic Hermes.

It seems the reason lies in the desire to belittle others to boost one's own ego. But I suspect the real reason is something else.

Everyone fears death, and no one can escape it. But that comes later. Here and now, even chimpanzees know that being at the bottom of the social pyramid is far more dangerous than being at the top.

That's why a person is ready to create a system of illusory value within which he is supposedly protected. The exclusivity of vaccine Y makes its owner seem invincible. Sadly, crowns didn't save kings from the bubonic plague.

In essence, our entire culture is designed to shield us from our fear of looming uncertainty that we can't comprehend. We can distract ourselves with a comedy or a novel or dive into our work.

But humanity has also found a more effective way out than sweet self-deception. It involves changing our attitude towards death itself—from recognizing its value for life's renewal to finding a meaning that transcends our brief existence on Earth.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Clash of Ideas by Alexander Lyadov

The art of living includes the knowledge of dosage. Take any phenomenon—it can either empower us or destroy us.

Say, an intense conflict rising from an uncontrolled argument.

Would we like to live without conflicts? Of course. Can society thrive without arguments? Absolutely not.

None of us holds a monopoly on wisdom. If history teaches us anything, it's that even the smartest people behave like fools.

The island of knowledge we rely on is so small. Beyond it, whether we dig into the earth, the matter, or time, we are surrounded by mysteries.

Our main weapon against the unknown is the hypothesis, the concept, the model. We propose and test ideas for their strength. Ideas are like ice floes—as long as they support our weight, they are valuable.

But testing ideas in reality is expensive, dangerous, and time-consuming. It's better to organize Darwinian self-selection—a kind of Olympics of ideas. "The purpose of thinking is to let the ideas die instead of us dying," said mathematician and philosopher Alfred North Whitehead.

Oh, the passions that boil in the final clash of any sport! It's not just athletes competing, but also preparation strategies, coaching schools, and the ideologies of nations.

The same process happens in science, politics, culture, and everyday life. Inside you, debates and battles occur day and night. Each competing idea promises, "Only I can save you!"

Such uncomfortable heat is an acceptable price for selecting the most viable plans, ideas, and projects. Wisdom is not in suppressing "dangerous" debates but in being an honest referee.

When there is someone who enforces a reasonable set of laws and rules, the participants can express their intellect, will, aggressiveness, creativity, and so on. They can fully realize their potential for the benefit of themselves and everyone.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Sprouts of Freedom by Alexander Lyadov

Unknown artist

Sometimes, I look at a sixteen-year-old wrestler and think, "In the next couple of decades, he'll grow in every way. His strength, endurance, and skills will improve every day."

I can't say the same about the prospects for my own body.

Then I remember my life from age 16 to 36 and chuckle: "Man, I was so naive back then! I made so many mistakes. I put obstacles in my own path and missed the most obvious things."

Of course, I still regularly fall flat on my face. But now, at least, I either have a hunch that I'm about to do something stupid, or I immediately realize my screw-up.

Now I live more in reality, whereas before I lived in a dream.

Dreams can be intense, fascinating, and realistic. But they lack a sense of agency—the ability to make conscious and free choices, to act independently, or at least to understand when that's not the case.

Freedom is tightly intertwined with meaning, but personal, not someone else's. Finding it requires an enormous effort. Yet losing it is so easy, with deceivers circling around us with their false ideas.

The power of a seducer lies in the immaturity of the victim. So, to be fooled less often by others, we must start lying less to ourselves. When sweet illusions melt away, what's left is solid ground, even if it's dirty.

I cherish the inner seeds of freedom, truth, and meaning. They are still fragile and barely noticeable. And they might never grow into a mighty oak forest. But compared to these, my youth, strength, power, success, or wealth are such nonsense!

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Mind Garden by Alexander Lyadov

Steve McCurry, Zen garden at Tofukuji Monastery, Kyoto, Japan, 2004

What's in your head—an impenetrable forest or a cozy garden?

You can let everything run its course—listen to anyone, read anything, and let parasitic ideas take over.

In the end, the pushy guests will drive out the host. Like a prince in exile, you'll wander the outskirts of your own kingdom.

The secret is that the forces of Chaos don't care about you. It's nothing personal; they just take over what you let them.

Moreover, this wild power can help you, heal you, and please your eye. But only if you stop seeing Chaos as pure evil and yourself as a helpless victim.

You must establish your symbolic order in your mind. In Jacques Lacan's words, you need to impose the realm of culture onto the realm of nature. A system of laws and rules structures the mess: "This is bad, and this is good."

It's clear that you can't swing from one extreme (anarchy) to another (despotism). There's no prosperity at the extremes, only survival.

The ideal is a Japanese garden, where nature nourishes culture, and order reveals the beneficial side of chaos.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Battle for Civility by Alexander Lyadov

In relationships with people, zero-sum games are dangerous. That's when one person's gain means another's loss.

I remember, at the beginning of the war, I had to spend the night at the central train station in Kyiv. Everyone tried to avoid sleeping on the cold, hard floor. Everyone tried to avoid sleeping on the cold, hard floor. When the couches were occupied, conflicts over tables began.

Limited resources bring out the worst in people.

What will you do? It's better not to tempt yourself.

Knowing this, it makes sense to avoid antagonistic games as much as possible.But what if fate throws you into one?

There are a few options:

1. You can observe what's happening as a social experiment. Your understanding of people and yourself will deepen significantly.

2. It's better to expand the boundaries of the zero-sum game. Humor helps. About 30 years ago, we got stuck on a cable car in Crimea. It was hot, crowded, children were crying, and, of course, there were quarrels. Someone got yelled at, and his friend whined, "It's his birthday today!" Everyone burst out laughing and then suddenly started singing in chorus: "Happy Birthday to you." Peace immediately prevailed.

3. Or you can take a philosophical approach, thinking that there is a time for fight and aggression, and a time for acceptance and love. Gregory David Roberts described this well in his novel "Shantaram":

"But as soon as the train departs and fighting for seats is no longer a necessity, the passengers become friendly and courteous.

A man opposite me shifted his feet, accidentally brushing his foot against mine. It was a gentle touch, barely noticeable, but the man immediately reached out to touch my knee and then his own chest with the fingertips of his right hand, in the Indian gesture of apology for an unintended offence. In the carriage and the corridor beyond, the other passengers were similarly respectful, sharing, and solicitous with one another.

At first, on that first journey out of the city into India, I found such sudden politeness infuriating after the violent scramble to board the train. It seemed hypocritical for them to show such deferential concern over a nudge with a foot when, minutes before, they'd all but pushed one another out of the windows.

Now, long years and many journeys after that first ride on a crowded rural train, I know that the scrambled fighting and courteous deference were both expressions of the one philosophy: the doctrine of necessity. The amount of force and violence necessary to board the train, for example, was no less and no more than the amount of politeness and consideration necessary to ensure that the cramped journey was as pleasant as possible afterwards. What is necessary! That was the unspoken but implied and unavoidable question everywhere in India.

When I understood that, a great many of the characteristically perplexing aspects of public life became comprehensible: from the acceptance of sprawling slums by city authorities, to the freedom that cows had to roam at random in the midst of traffic; from the toleration of beggars on the streets, to the concatenate complexity of the bureaucracies; and from the gorgeous, unashamed escapism of Bollywood movies, to the accommodation of hundreds of thousands of refugees from Tibet, Iran, Afghanistan, Africa, and Bangladesh, in a country that was already too crowded with sorrows and needs of its own. The real hypocrisy, I came to realise, was in the eyes and minds and criticisms of those who came from lands of plenty, where none had to fight for a seat on a train."

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Natural Authority by Alexander Lyadov

Broken grappler ears signal: “Don’t mess with me!”

In the concrete jungle, a predator prefers an easier prey. Getting twisted into a pretzel or slammed into the pavement is an unnecessary risk.

Aesthetically and functionally, this is obviously sad. After an injury, training is hard, sleeping is painful, and you need to drain blood. Plus, hearing gets worse and forget about using AirPods.

These “califlowers” are so effective for boosting authority that some guys resort to deception. They break their own ears by instruction or pay a “specialist” to do it. The left ear supposedly costs more because another driver sees it through the window.

Here are a few lessons to take away:

1. People desperately want to find a hack in life. The temptation is irresistible when one procedure gives the same effect as years of training. So, verify everything: LinkedIn, reviews, credentials, etc.

2. Among animals and people, intraspecies conflicts rarely end in death. Most are resolved preventively: “This one’s not worth the trouble.” Damaging ears is foolish, but broad shoulders, a confident walk, and a keen eye will save you from many troubles.

3. In society, finding the truth is complex, read: expensive. So, people rely on hints, symbols, and cues. Ideally, valuable signals for you and others will emerge naturally. Your reputation, wisdom, and strength are just derivatives of your being.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Mono no aware by Alexander Lyadov

Mono-no-aware (Japanese 物の哀れ, “the bittersweet beauty of things”) is an aesthetic principle characteristic of Japanese culture since the Heian period. It can be translated as a life-affirming, bright, tender, yet sad and melancholic contemplation of the world and everything in it. It means being simultaneously saddened and appreciative due to the impermanence of the world and the connection between life and death. Realizing the fleeting nature of all things deepens the understanding of their beauty and evokes a gentle sadness at their passing [​1​].

The combination of sadness and gratitude is quite strange. It sounds like a paradox, unlike most words we use. This means the Japanese managed to describe the pulse of life as it is.

Twenty years ago, I wandered through Barcelona and, on a whim, opened an unusual door. It was a theater hall converted into a restaurant. It was empty and dark. A black-and-white film was playing on the screen. Acid Jazz played. I climbed to the balcony and sat at a table with a white tablecloth.

Out of nowhere, a waiter appeared and took my order as if I had reserved all 300 seats. The food and wine were exquisite. I wondered to myself, “What is happening to me? This is surreal!”

Loneliness, melody, images, a mystical space. It felt like I had stepped through a portal into a parallel world. I felt both gratitude for the beauty and generosity of the world and an inexplicable sadness that I couldn't hold on to this moment and that it, too, would pass.

Now, this almost psychedelic experience feels like a dream. But I learned one lesson—treasures are all around us. Everyday life cleverly hides them. But the seeker will surely be rewarded.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Buddhist Algorithm by Alexander Lyadov

Buddhism is the universal solution to business problems.

Don't believe it? Here's a simplified algorithm:

  1. Everything is duḥkha, i.e. frustration, anxiety, dissatisfaction.

  2. The cause is tṛ́ṣṇā, i.e. attachment, passionate desire, craving.

  3. There is a way out—nirvāṇa, i.e. liberation from worry.

  4. One needs to understand and accept anitya and anātman, which means the impermanence of all phenomena in the world and the non-permanence of the self.

Requests for help don't come out of nowhere. Either the business is in danger, or it isn't growing well enough.

The root of the problems is almost always clinging to false beliefs. Even if they were once useful, today they hinder the founder’s business like a stick in the wheel.

Intuition tells the founder that a harmonious solution exists somewhere. Moreover, the transformation process will reveal the true potential of both the business and the founder.

To stop clinging to outdated forms, you need to focus on reality as it is—dynamic, changing, decaying, and regenerating before our eyes.

This is possible if you break the vicious belief: "I am X."

Hint: you are not X, Y, or Z. You are the Process.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Desert's Value by Alexander Lyadov

Sometimes inside myself, I find a static desert with no end in sight.

This is especially inconvenient when I need to create something or get things done.

But in the heat, with no water, nothing new can arise.

Before, I would get annoyed and try to spur myself on. Now, on the contrary, I sit on the dunes and stare into nothingness.

An acquaintance of mine, a city person to the bone, decided to go with a guide to the desert for a few days. There, she suddenly felt that the sands took away all the worries that had plagued her for a long time.

The meaning of the desert is to create emptiness. In fairy tales, this function was performed by dead water. It had to be used first.

In other words, without the dead water, the water of life is useless.

Is music possible without pauses? Inhale without exhale? Light without darkness?

Nothing implies Something. And vice versa. Together, 0 and 1 create the world.

Thus, the “Desert” stop on your route is no accident.

Emptiness has a meaning that you need to uncover, like a gift.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Invisible Reality by Alexander Lyadov

In the series "Vikings," the shipbuilder Floki explains his gift: "I look into the heart of the wood. In this tree, there are almost two perfect planks. They will curve like a woman's body from hips to shoulders. I will split this tree and take them out."

To an outsider, this sounds like mysticism or madness.

Floki sees what is already there, but cannot be seen.

This is how you recognize a master of his craft:

  • A boxing coach spots a weak but spirited kid.

  • An entrepreneur senses when it’s time to sell the business.

  • A therapist diagnoses a client through one WhatsApp message.

  • A surgeon decides to fight for a patient’s life when everyone else has given up.

They confidently risk their reputations, invest resources, and build the future on a foundation that seems nonexistent.

Most people believe that only what can be scratched with a fingernail or measured with a ruler is real. Their worldview doesn't allow for the emergence of new phenomena.

That's why reality constantly catches people off guard. Nothing was there, and suddenly, bam, a catastrophe—firing, betrayal, divorce, crisis, and so on.

The world around us is like a billion road signs. Their value lies not in the design, the quality of the metal, or the brightness of the paint, but in the message: "Slow down, there's a dangerous turn ahead."

One of the hardest transformations in business and life is to stop focusing on the finger pointing at the moon.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Stop Exhausting Yourself by Alexander Lyadov

No one can exhaust a man like he can exhaust himself.

External forces may tire or shift to someone else.

But the force within won't stop until it crushes him.

What does this usually look like?

  • Chasing adventures that snowball in risk.

  • Feeling emptiness and meaninglessness amid successful deals.

  • Being obsessed with working non-stop despite a collapsing body.

  • Sacrificing oneself for anyone, anywhere.

  • Staying stuck for years when opportunities are all around.

  • Constant anxiety and frequent checking for disasters.

  • Forming partnerships that end in egal battles and disputes.

  • Starting great projects that never get done due to lack of time.

It's hard not to admire the power that stubbornly achieves its goal.

The problem is obvious. It's the point where the force is applied.

Imagine an Arabian horse trampling its rider in rage or dragging him through thorny bushes. The animal is innocent. The rider must decide if he's a victim or the master.

Moreover, they are not separate. The rider is the horse. Essentially, a Centaur.

Yet the rider believes, "A hostile force is trying to kill me." Denying this force within, he finds its manifestations in the outside world. Defeating such an enemy is like beating a shadow.

Sadly, nothing will help until the pointless struggle bores him.

The good news is this power is available immediately when:

  1. He turns his gaze inward.

  2. He gratefully accepts his unique "design."

  3. He learns to redirect his power towards a worthy goal.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Useful Catastrophe by Alexander Lyadov

Has anything in your life ever seemed like a complete waste?

Maybe at first, you thought so.

Years passed. Emotions faded. New perspectives emerged.

One day, it hit you: "Oh, that's why!" Negative experiences changed their sign.

It couldn't have been any other way, considering your naivety and circumstances.

Those experiences changed you forever, even if it took years.

Something inside you cracked and shattered into pieces.

Those were your illusions breaking. But you remained unscathed.

Back then, you wanted to forget it all. Now, every shard is precious to you. Why?

First, each "catastrophe" had its secret meaning.

Second, the path to maturity is only over the broken glass.

Thirdly, you turn out to be stronger than insurmountable odds.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Rediscover Yourself by Alexander Lyadov

When we were kids, we used boxes and blankets to build forts. We made swords from can lids and sticks. If we had chalk, we played hopscotch. If we had nothing, we guessed shapes in the clouds.

We used whatever we had. Function mattered more than form.

We played from dawn to dusk, forgetting food and rest.

The interesting game was the first priority for us.

Then we were taught that there's an optimal tool for everything.

Interest faded. Efficiency became the main focus.

As a result, creators turned into managers.

Society critically needs both. Creating only makes sense if there are people who can pick it up, scale it, and preserve it.

The problem is that the value of the management is obvious, but the value of creation is not always clear and certainly not ASAP.

So, at all levels, the creator's role is undervalued:

  • The state restricts and persecutes entrepreneurs.

  • Companies reward efficiency, not innovation.

  • People are afraid to start new endeavour or express themselves.

For a full life, we all need to rediscover ourselves.

This isn't about regressing to childhood or buying a canvas and paints.

Make time to find meaning, interest, and joy in the Game.

How much a drop of novelty can change your life will surprise you.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Who Limits You? by Alexander Lyadov

Some people seem to be under a spell, living as if they're in a dream.

They yearn with all their hearts to lift this curse, but can't. It's holding them back and poisoning every part of their lives.

The irony is that they are both the victim and the evil sorcerer.

For example, they believe their secret is so disgusting, dirty, or terrifying that it can't be shared with anyone. They think the listener will start to despise them, fall apart, or scream, "Help!"

Of course, these are fantasies that have grown out of loneliness.

One day, a breaking point comes. They can't drag on with this zombie existence anymore. They pour their soul out on social media. Or, if they're lucky, to someone who has earned their trust.

What makes this listener different from all the others?

Your "monstrous" secret doesn't scare him (or her). He accepts it gently and calmly, just like he would with your sweetest news. More than that, he shows you a different way to look at it.

The key is, your listener shows indestructibility. You've been searching for this for so long. In this moment, the curse weakens or even fades away.

But why is this person unbreakable where others "melt"?

First, he's heard so many "unbearable" secrets that it's hard to surprise him. Second, he's already done the colossal work of taking inventory of every skeleton in his closet.

Finally, he's learned that life, like electricity, only happens when there's a cathode (-) and an anode (+).

"Without a shadow, there can’t be a substance.," said philosopher Alan Watts.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Nonsense Wisdom by Alexander Lyadov

Imagine you're meeting someone for coffee. She (or he) looks neat, behaves politely, and says all the right things. But after the meeting, you feel uneasy: "Something's off with her."

You might have similar feelings about your health, business, market, or society. Something has changed, but it's unclear what.

Your first reaction might be to dismiss it: "Nonsense, just my imagination!" Don't do that, or you'll throw away gold with the mud.

Everything tangible, understandable, and familiar was once implicit. Moreover, true life always remains that way.

We build our world from discarded snake skins, empty shells, and fallen leaves. Functionally, words, concepts, and traditions are useful bricks. But what they point to has already slipped away.

What we usually call life is like a museum, with photos, fossils, and models behind glass. Every exhibit is neatly labeled. The guard shouts: "Do not touch!"

Sometimes, a messenger of novelty knocks on this kingdom of predictability. We mutter: "Strange..." and feel a mix of emotions — confusion, irritation, excitement, curiosity, anxiety, or fear.

This is how reality reminds us of itself. The best thing to do is pay close attention to the "nonsense."

In the end, there are three possible outcomes:

  1. Your anxiety will fade with a sober assessment of the consequences.

  2. The approaching tsunami won't have a chance to meet you.

  3. You'll learn to skillfully ride the giant wave.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.