In Search of Beauty / September 29, 2023 by Alexander Lyadov

“What a beautiful picture. How do you search for these?”

There is a technical answer to the reader’s technical question:

You need to feel in your body the gist of what you want to say.
Immerse yourself in a stream of various illustrations.
Wait for a response inside you to the promising candidates.
As you go, save the unsuitable illustrations that impressed you.
Follow the artist’s, photographer’s, or aggregator’s account.

In this way, each iteration of your search rewards you threefold:

Firstly, a good illustration helps convey the meaning more precisely.
Secondly, your collection grows organically for future articles.
Thirdly, your symbol-making muscles are also getting stronger.

But apart from the technical answer, there’s also a fundamental one.

If you’re interested, let me know, and I’ll share it.

Sincerely yours,

-Alexander

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Embrace the Tear / September 28, 2023 by Alexander Lyadov

I'm glad my meniscus tore.

I know it sounds strange, but don't rush to think I've lost my mind.

Today, my coach marveled at my pressure during a jiu-jitsu match. It's not a fluke - my legs are stronger now than they were 20 years ago.

It's been 12 weeks since my knee surgery. The sports rehab specialist pushed me to do a massive amount of work. Some exercises I would have been too embarrassed to do, and others I wouldn't even dare to do.

I squat with two 16 kg weights 300 times, wall sit for 15 minutes, balance like a circus performer on one leg, jump on a trampoline, and endure maximum quad stimulation with electrical currents.

As a result, even my gait has changed. I stand stronger on my legs, not symbolically, but literally. Progress had to show in my jiu-jitsu.

Renowned coach John Danaher explains that the strongest part of the body is the thighs. Even if you're smaller and weaker than your opponent, your legs are likely stronger than his arms. So, in jiu-jitsu, your arms are only needed for contact with the opponent. The main power should come from your thighs and hips. Now I have a proof.

A torn meniscus is lousy news. It took a while, but I accepted this fact. Only then did the question arise: "How to get back to normal faster?" In search of an answer, I found a ton of insights. And most importantly, this process changed me.

It would be cool to transform any bad news the same way. That way circumstances lose their power over us.

Sincerely yours,

-Alexander

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Small Things' Nonlinearity / September 27, 2023 by Alexander Lyadov

Today I had my first fall from a scooter, going headfirst. It happened because:

I had a bad night's sleep,
I was running late for practice,
I chose an uncomfortable scooter model,
I zoomed downhill,
I hopped onto the curb at a sharp angle.

None of these factors were a big deal on their own. If I had just four of them, I could have slowed down or walked over the curb.

Unfortunately, each factor demanded a piece of my attention. The task's difficulty exceeded my available resources to handle it.

The same thing happens in business, sports, and life's other aspects. We tell ourselves, "no problem. It's just a little thing." Unfortunately, we often overlook how all those small things add up.

Our minds poorly predict non-linear effects. That's why they regularly take us by surprise.

Conclusion: Keep an eye on the overall strength of your system. It could be your business, your body or your family. In this sense, there are no small things at all.

Sincerely yours,

-Alexander

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The Birthplace of Ideas / September 26, 2023 by Alexander Lyadov

The CEO should be able to set priorities. Here's a small example.

When I moved to a new office, I didn't hesitate to spend money on a few things:

A round table for 8 people in the meeting room.
Comfortable chairs from Steelcase.
A huge wallboard, framed like a museum painting.

Why this choice? I wanted our advertising agency to be the most creative one in the country.

The essence of this business isn't just about clients, pricing, or branding. It's about systematically generating Wow-ideas.

Sure, talented people come up with ideas, but the environment can either boost or hinder them.

A crucial step in our process was group brainstorming. Sometimes, a multidisciplinary team would sit around one table for many hours. Twenty years ago, clients wanted everything yesterday )

Through experience, I've come up with a few simple rules:

Participants should feel that they are all equal.
When the body is comfortable, the brain works at its best.
Visualizing vague ideas helps them grow faster.

I have fond memories of our brainstorming sessions. Especially the moment when the darkness of despair suddenly lit up with a flash of ideas. It became clear to me that investing in building a team and creating the right conditions made sense.

Sincerely yours,

-Alexander

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Life and Conflict / September 25, 2023 by Alexander Lyadov

No one likes conflict (except psychopaths). But, in reality, life is a conflict.

Let's say your current state satisfies you 100%. No feelings of hunger, anxiety, or fatigue. Instead, you feel warm, cozy, and comfortable, as if you're asleep in your mother's womb.

Will you rush somewhere and fight for something? No. You already have everything you need. Blissful contentment will stretch on forever. You seem to exist, but you don't.

Suddenly, you start feeling pain, suffocation, or confinement. Discomfort grows. An impulse to take action arises inside you.

Now you have the conflict. The old state is unbearable, but familiar. The new state beckons, but terrifies with its novelty. You're stuck between two worlds.

Sooner or later, on your own or with someone's help, you'll find a way out. The conflict will disappear. You'll enthusiastically explore uncharted territory and weave a new nest until...

... until the cycle repeats itself once more. And again. And again.

Conclusion: life is overcoming conflicts sequentially, one by one.

Sincerely yours,

-Alexander

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”Who are you and what do you do?"
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The Game-Changing Question / September 24, 2023 by Alexander Lyadov

One question radically improved my life.

Imagine this: someone claims, "Capitalism is bad."

You ask, "Compared to what?"

In response, they often stumble or fantasize about socialism.

You see, at the time of the USSR's collapse, I was 19 years old.

So, with my own eyes, I saw:

Any initiative crushed,
Independent thinking persecuted,
People's creative potential squandered.

Despite its obvious flaws, capitalism's a lot better.

Another example: you think, 'I'm such a failure (klutz, fool)!'

Ask yourself, "Compared to whom?"

The thing is, after 30-40 years, your path is like no one else's.

Your past version is out of date, as the world has transformed.

And in the future, you'll have no idea what you can achieve.

So, who are you? You are the Process of Change.

Sincerely yours,

-Alexander

P.S. Got your super-question? Share it!

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Weaving Your Pattern / September 23, 2023 by Alexander Lyadov

If I could be 20 again, I'd say: "No."

Yes, being young is nice, but back then I was asleep.

Every day was full of events, but it was like a dream. In other words, I wasn't making my life, it was happening to me.

And then, someone punctured my beautiful, airy balloon with a needle. The balloon was my illusions, someone was reality, and the puncture was a harsh collision with it.

It was a painful experience, and my world lost its height and volume. But, in taking away much, reality gave me an unexpected gift.

The veil fell from my eyes, and everything around started to look different. The scattered threads began to weave into a single pattern.

This isn't about learning how to create a 'successful success'. It's about seeing yourself, people, and the world as they really are. And, most importantly, being okay with that.

Interestingly, each new day accelerates this important process.

It turns out that youth, maturity, and old age are each priceless in their own way.

Sincerely yours,

-Alexander

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Your Eureka is Inside / September 22, 2023 by Alexander Lyadov

All the answers you need are already inside you.

How so? It's simple:

The owner of the problem is also the carrier of the solution.

After all, nothing arises out of nowhere.

Like a beaver, you've been building your dam for a long time.

So, in your unique challenge, you are a world-class expert.

Therefore, you, more than anyone else, are close to solving it.

Don't believe it? Look around.

How does a warrior achieve victory? He must study the enemy inside and out.

How does a Buddhist resolve a koan? She must merge with the question as one.

One day, enlightenment dawns, and all the pieces fall into place.

External factors only hasten or delay this process.

Knowing all this, you have one task - find the catalyst.

A situation, a community or a person can fulfil this function.

The catalyst speeds up your Eureka!

Want an example? Here's a testimonial from my client:

"Alexander has a quick mind and openness, allowing him to see the situation in a non-standard, 'out of the box' way. I'm certain that this yields a super-positive ROI — obtaining a significant insight in a compressed timeframe that otherwise might take years to develop."

Sincerely yours,

-Alexander

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”Who are you and what do you do?"
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Morning Metamorphosis / September 21, 2023 by Alexander Lyadov

Every morning, I undergo a transformation. There's no other way to describe it.

In about an hour and a half, my state changes from "-" to "+."

I usually wake up feeling gloomy. I went to bed late, and air raid sirens woke me up during the night. My dog impatiently whines. An old injury aches. In short, a "good" morning!

Reluctantly, I prepare for my workout, whether it's jiu-jitsu, kettlebells, or mace. A sneaky thought flashes: "Maybe skip today?" But my body follows the rails of habit, and the thought dissipates like mist. Muscles do their familiar job, regardless of the mind's reflection. Along with streams of sweat, gloominess, and annoyance leave me.

A different person emerges from the contrasting shower. There's wild fatigue in my body, but clarity in my mind and peace in my soul. I curiously recall what's on my agenda for the day. The change in mindset is so significant that I'm amazed every time. And the more this transformation repeats, the easier it is to start it next time. That's how faith turns into knowledge. The mind, body, and psyche influence each other more than we expect.

Sincerely yours,

-Alexander

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”Who are you and what do you do?"
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Your Inner Island / September 20, 2023 by Alexander Lyadov

Inside each of us, there is a small island of stability. But right there, within us, lies the ocean of chaos.

At times, our eyes behold a paradise. Golden sands, azure waters, and gentle sunlight. It's easy to love this beautiful life. And then, out of nowhere, a storm sweeps in. Lightning tears through the black fabric of the sky. Monstrous waves crash onto the island, one after another. It feels like the end of the world.

All this drama unfolds in our minds. External events have an impact, but not in equal measure. For example, one person in the queue resorts to fists over a trivial matter. Meanwhile another, terminally ill, exudes calm, confidence, and serenity.

How is this possible? Shouldn't it be the other way around? No, what matters is not what happens to us but how we perceive ourselves in all of this. In essence, throughout life, we expand our island, building up the sand. The goal is to have solid ground beneath our feet the moment of truth comes.

Sincerely yours,

-Alexander

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Your Inner Demons / September 19, 2023 by Alexander Lyadov

You have demons inside you.

Just like I do.

Just like all humans do.

These demons are not universal; they are unique to you.

Therefore, someone else's advice has limited value.

You have to handle them on your own, one by one.

It's going to be an epic struggle for power.

They will attempt to seduce, frighten, or confuse you in countless ways.

But you will gain control and submit them, without a doubt.

And then, there will be a surprise waiting for you.

Demons turn out to be incredibly productive.

Pursuing their obsessions, they work 24/7/365.

They have simply lacked a master to give them wise commands.

With time, you will come to appreciate their contributions more.

You'll realize that demons have power, or more precisely, superpower.

The amusing thing is that this superpower isn't theirs, but solely yours.

Once you accept this, the mission is complete.

The curse of the demons becomes a gift of the angels.

Sincerely yours,

-Alexander

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Your Life's Axis / September 18, 2023 by Alexander Lyadov

A single graph reshaped my view of the world, people, and myself.

I can't recall the author—Frankl, Langley, or Jung.

For most, life flows along the horizontal axis. They ardently flee from all suffering to chase after pleasure.

Options for this pursuit are abundant:

Alcohol,
Video games,
Social networks,
Antidepressants,
Amassing assets,
Ideological battles,
Replaying psychological dramas, and so on.

However, along the vertical axis, there is a different kind of life.

Insanity, madness and meaninglessness await you at the bottom. Clarity, order, and personal purpose fuel the ascent.

Changes to the horizontal will not affect the vertical as these axes are perpendicular. Hence the conclusion: no bank account, follower count, or whiskey dosage can fill the existential void.

Conversely, upward movement remains independent of circumstances. All you need is the intention to give meaning to your life. The axes intersect in a cross at one point. That point is you.

You are free to:

Fool yourself by moving left to right,
Destroy yourself by sliding downward, or
Choose the hard way up.

Sincerely yours,

-Alexander

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Your Hidden Strength / September 17, 2023 by Alexander Lyadov

It's remarkably easy to tire out a small group of muscles, like your trapezius or forearms. After 25-50 repetitions, the muscle becomes completely 'fatigued.' Trying to muster up willpower is pointless because the physical resources of muscle fibers are exhausted.

Now, let's talk about the big guys - the quadriceps in your thighs. They can handle a monumental workload. Back when I was training at home, I would pick up a 24 kg kettlebell and do several sets of squats, 15-25 reps each. My muscles would swell and protest, signaling that I was nearing my limit. Currently, I'm recovering from a sports injury to my knee. My rehab specialist tasked me with doing 200 squats with two 16 kg kettlebells. To my surprise, I accomplished it.

The first 50 squats are tough, and anything beyond 100 seems impossible. But I command myself to keep going. My thighs groan and complain, but they get the job done. After that, I do eight more different leg exercises. So, I can't really fathom where the limit is for quadriceps. It appears that the mind gives in much earlier than the big muscles. Hmm, then what is the body as a whole capable of?

If you unite your muscles, ligaments, and nerves, empower them with will, fuel them with creativity, and steer them with your mind, the idea of physical limits becomes almost comical. You have no idea what you're really capable of. You can only discover it after achieving what was necessary, even if it wasn't what you initially desired.

Sincerely yours,

-Alexander

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Free Spirit / September 16, 2023 by Alexander Lyadov

True entrepreneurs do not depend on circumstances.

Place them in the wilderness; they'll establish a berry supply.

Take away their business, and they'll soon create another.

Instead of losing the B2B segment, they'll master B2C.

They'll shift from offline to online.

Or the other way around.

No matter what hand fate deals them, they stay in the game.

Why? Their life's purpose is to create Something out of Nothing.

In mud, chaos, and darkness, they see hidden potential.

That's why they're unbreakable, adaptable, and always relevant.

Greater freedom is possessed only by mature personalities.

Whatever fate throws at these people, they grow.

Every experience fuels their self-discovery fire.

Even in the toughest situations, they radiate light and warmth.

They are few in number, but that's okay.

It only takes one lighthouse to save many ships in a storm.

Sincerely yours,

-Alexander

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Turning Nietzsche Inside Out / September 15, 2023 by Alexander Lyadov

Everyone knows Friedrich Nietzsche's aphorism about the burdens of life.

It's been quoted so often that, alas, its meaning has worn thin.

I find it more useful to turn it inside out:

"If there's no Why to live for, no How can be endured".

This is the key to motivating yourself and others.

"How can I turn down new opportunities when one seems better than the other?"
"I've long dreamed of expanding into the USA, but I'm not ready to move there."
"Sales and finances are crucial, but unfortunately, they're not my forte."
"I can't leave my job to start my own business just yet."
"I simply don't have time for myself and my family."
"I'm too soft-hearted to discipline a team."

If the cost of something seems insurmountable, it's not about the price at all.

Even giving away 1 cent, joule, or second is unbearable if you get nothing in return.

Notice that this is a matter of personal perception. Offer a hand to two drowning people—one will gratefully grab it, while the other will turn away and sink. Fate may bite equally, but some will turn their scar into art, while others will scratch it until it bleeds, to be an eternal victim.

Conclusions:

If you're stuck in the "Yes, but..." dilemma, delve deeper: "For what?"
If a customer is hesitant, provide more value or reduce the risk.
If life feels unbearable, find meaning that redeems that sacrifice.

Sincerely yours,

-Alexander

You can help Ukraine defend itself and the World from Russian aggression here.

”Who are you and what do you do?"
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Eagle's Vision / September 14, 2023 by Alexander Lyadov

A true entrepreneur has what I call the eagle's vision.

It's the ability to soar above the bustling currents of your life.

I'm talking about freeing yourself from your current beliefs. Thank them, for they aided in survival and achieving all that he (or she) has now. But at the same time, some of these beliefs hinder the founder from leveling up in the business game. This sets up an internal conflict. You must part ways with what you cannot let go of. Some people remain in this struggle for years. This state infects the company. As a result, it neither crumbles nor grows. It's stagnation, like still water, if we translate from Latin, "stagnum."

The solution is to take a quantum leap, not in the physical world, but within your own mind first. In other words, imagine your microcosm with no current restrictions at all. It sounds simple, but in my observation, very few can execute this "dead loop" on their own. Beliefs keep a person tied to the mundane earth like a kite to a nylon string.

That's why one of my goals in business therapy is to help founders swiftly spread their wings and reach the heights they've long desired. Even though it's just a mental exercise, when founders return to the ground, they've transformed. Now, they have an answer to the question: 'What for?' New ideas flow naturally, and their desire to bring them to life grows stronger.

Sincerely yours,

-Alexander

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”Who are you and what do you do?"
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The Impulse To Live And Create / September 13, 2023 by Alexander Lyadov

I regularly meet founders who are puzzled by a strange problem. Their businesses are stable, their health and family life are in order, but something essential is missing. They even feel awkward describing their issue because, because it seems that it is a sin to complain.

These entrepreneurs change hobbies, dabble in the stock market, attend business clubs, and so on. For a while, this entertains them. However, in the basements of their souls, the truth flickers like neon: "It's not that."

Their plane isn't flying; it's just hovering inertially. Why? The engine is silent; there's no spark in it.

The energy of life, vitality, mana, chi, or prana has disappeared.

I prefer a more practical term: curiosity.

It provides you with direction, signs, and support on your journey.

But remove it, and the most rapid growth will come to a halt.

Because without curiosity, a person doesn't live, they merely exist.

Fortunately, this power cannot be lost. At any moment, you can rediscover it within yourself. Confusing curiosity with anything else is impossible. By following it, personal meaning inevitably grows.

Sincerely yours,

-Alexander

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Step into discomfort / September 12, 2023 by Alexander Lyadov

We constantly worry about the possibility of something going wrong. All this is implicit, in the background, as if, among other things.

But ask a person directly, "What's the worst that will happen to you if you leave everything as it is?" and they'll find plenty of ways to dodge that question. The paradox is that consciously thinking about the negative isn't something anyone wants to do.

Maybe someone believes it's best not to invite trouble into their life. Like, don't trouble trouble until trouble troubles you. This is similar to a child's magical thinking: If you hide under the blanket, the danger will disappear.

An adult knows that in reality, it's the opposite. The only way to protect yourself from inevitable chaos is to step towards it. Of course, not impulsively, but on your own terms. The better you understand the thing that scares you, the more likely it is that it won't hurt you, it will pass you by. Such knowledge serves as road sign, warning that there's a sharp turn ahead in 100 meters.

Most of us will read this, nod in agreement, and... do nothing about it. We need someone who can help us navigate this uncomfortable path. It's not about listing risks formally; it's about honestly living out the answers to the questions. For this, you need both gentleness and firmness. The former creates safety, the latter keeps you from veering off track. A psychotherapist, guide, or coach can serve as a catalyst for you if they are: a) professional, b) focused on finding the truth, and c) genuinely care about you.

Sincerely yours,

-Alexander

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Adapting to Water / September 11, 2023 by Alexander Lyadov

For my workout, I usually swim 2 kilometers. But in the first 100-200 meters, there's always discomfort. My breath gets uneven, my shoulders start to burn, and fatigue fills my body. Maybe a fish thrown onto the shore feels the same way.

Water vividly illustrates the universal effect of entering an unfamiliar environment. It takes time to adapt and know the technique to do it quickly. After all, our bodies know that one mistake in the water can be deadly. So when you inhale wrongly and choke, panic sets in for real. Breathing, and therefore living fully underwater, isn't possible for humans. But the ability to dive rhythmically for a short time solves this problem. And if a beginner nearly drowns in every training session, an experienced swimmer moves as if born with gills. How's that possible?

The master has thoroughly conquered the hostile environment. It's become, if not native, at least familiar to them. And when the risk is reduced to zero, what's left? Chaos turns towards you in a different way, bringing joy, benefits, and health. Your interaction with any novelty, whether in business, education, or personal life, goes the same way. At first, it tries to drown you. But with each immersion, your adaptation to it accelerates.

In the end, you're grateful to fate for pushing you into the "water." Now, not only do you outperform others and feel comfortable in 'danger', but you are more confident that you can succeed at anything new.

Sincerely yours,

-Alexander

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Inner journey / September 10, 2023 by Alexander Lyadov

I know that look very well. It's directed inward, not outward. The whole world freezes as you watch your own movie. It could be a drama, a detective story, or even a thriller. Where you're both the popcorn-munching spectator and the main character. On the screen, a stream of feelings, memories, and thoughts flows. Or it's a labyrinth, from which you must find a way out at any cost.

The expedition to the edge of Oikoumene can drain all your strength. Especially if you get lost, go in circles, or keep repeating the same old words. But if the hunt goes well, you return home with a bountiful game. Those insights you've gathered can now be slowly prepared and used over weeks, months, or even years. For instance, in 2017, I ventured to Peru, where I went through 11 ayahuasca ceremonies. The experience turned out to be so rich and multi-faceted that I'm still unpacking that gift to this day.

Reflection is a journey everyone must undertake on their own. Yet, the benefits are significantly greater when someone else is by your side. For instance, in a recent episode, Professor Andrew Huberman discussed research on treating post-traumatic stress disorder (PTSD) using MDMA. It was proven that MDMA alone doesn't cure PTSD. However, when combined with talk therapy, it led to 67% of people no longer meeting the criteria for PTSD after treatment. It's no wonder that in 2017, the FDA granted MDMA-assisted psychotherapy the status of a "breakthrough therapy" for PTSD.

So, what does another person bring to your reflection, whether it's a doctor, shaman, or psychoanalyst? Among other things, their primary function is to create a safe environment for your boldest experiments. This way, you achieve a favorable optionality when encountering novelty. In other words, your risks decrease, and the gifts you receive are more than you can carry.

Sincerely yours,

-Alexander

You can help Ukraine defend itself and the World from Russian aggression here.

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