The Nature of Dirt / March 19, 2026 by Alexander Lyadov

Even wandering through a botanical garden, I don’t want to get dirty.

There is plenty of dirt there. Especially now, when spring is replacing winter.

Then I remember the anthropologist Mary Douglas:

“Dirt is matter out of place.”

In that sense, what complaint do I have against melting snow, last year’s leaves, twigs, and the mineral mix of soil?

On fifty hectares of garden, all of it is surely in its proper place.

The same cannot be said for my clean boots. Rubber, plastic, Gore-Tex membrane—they are the foreign elements in the waking forest.

Mary explains that the very idea of dirt assumes order. By that logic, nature has order. Man is the one who disturbs it.

For example, by getting irritated when he gets smeared with the forest’s order. As if to say, I came here perfectly clean and beautiful, and now this mess!

Clearly the problem is the wrong clothes for a walk. Or, more precisely, the wrong worldview: “My personal order comes first. Anything that doesn’t fit is dirt.”

The same disappointment happens when we meet novelty. Something unexpected appears—strange, unsettling, even frightening. We want to brush it off, dismiss it, get rid of it at any cost.

In the unknown phenomenon, we see only dirt, threat, and chaos. It takes time to uncover the hidden meaning of what is happening—perhaps even a benefit that is completely invisible to us right now.

How many times has life already shown me this, yet I still cannot get used to it.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Partnership Mechanics / March 18, 2026 by Alexander Lyadov

The key moment in any transformation is answering one question:

“What do I truly want from my business — and from life?”

For many reasons, this is not easy. But suppose you’ve done it. Ideas start knocking, your hands itch to act, energy is rising.

You even have a rough idea of how to reach that desired future. It seems simple: build the team, slice up the tasks, and go.

There’s just one catch — your partner. Or partners.

It might be a majority investor who stays passive. An equal co-founder. Or a COO with a minority stake.

Sometimes there are many partners — five or six. Fifteen years ago everyone was looking in the same direction. Now everything is different: where people live, how they see the business, how involved they are, their priorities, their interests.

A special case is when key managers don’t yet have equity, but the business has no future without them. Revenue share, options, phantom or real shares — that’s just a technical detail.

The point is: as an entrepreneur, you vitally need these partners.

That means they must clearly and passionately share your desired future. Silence or a polite nod won’t do. In this difficult but magnificent adventure, you’re either going alone or moving forward together.

Otherwise, friction, arguments, and corporate conflict await. Even worse, they’ll make you the villain: “Yes, the business was not growing, but it was not falling either. And now you broke the old without building anything new.”

Change is ambivalent — it can multiply the business tenfold or destroy it.

So after answering those fundamental questions for yourself, the next step is to understand what your partner truly wants from the business and from life.

This turns out to be difficult because of several unresolved issues:

Why and how to train the skill of truly listening to another person
How to avoid turning adults into angry, capricious children
When to be selfish—and when to forget about yourself
How trust between people is born, maintained, and lost
What creates stable business growth and development
How to reliably return to a state of alignment and peace
Why otherness is a value, not a flaw.

I plan to explore these and other topics in my new course:

“Partnership Mechanics.”

It logically continues the “Ritual of Transformation” course, but it also stands on its own.

Who is it for?

For those who are tired of surviving and want to co-create.

If you want to hear about the course first, you can join the waitlist here.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Three Minus Two / March 17, 2026 by Alexander Lyadov

Truly big changes rarely happen all at once.

Look at how reluctantly winter leaves. The sun is already shining with confidence, the grass is bursting green, the birds are singing cheerfully.

And yet winter does not go quietly. Before the curtain falls, it throws in a couple of tricks. So sharp that we begin to doubt: “What if winter is here forever?”

The same thing happens with an opponent in a fight. You’ve broken him mentally, you’re pressing hard, you’re winning on points. But be ready for his sudden explosions. Yes, it’s agony — but that agony can still catch you off guard.

The most desired changes in therapy happen in bursts:

3 steps forward, 2 steps back. It looks like Δ+1, yet it feels like a dead end.

In artificial systems, you can just flip a switch. Living systems change reluctantly, in a constant push-and-pull.

It makes sense. Life knows that not every change is for the better. Winter and spring pull on the same rope: “Prove it.”

Remember this the next time despair hits you: “It’s all pointless. Nothing is changing.”

The change is there — it’s just timid.

Be patient. Give it time.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Wisdom Looks Crazy / March 16, 2026 by Alexander Lyadov

The mind struggles to accept a stubborn fact—everything happens in its own time.

Not when the mind decides: “It must be done!”, “It’s time!” or "After E2 comes E4.”

But when the mind did not expect it and now blinks in shock.

Did you know the eyes are not a separate organ, but a bulging part of the brain?

Nature literally pushed the eyes outward so the brain could see things as they are.

And what does the brain do? It closes its eyes to reality and hides in a cage.

A man can roll his eyes sixteen hours a day and still miss the main thing.

This is a rare skill—to see not what is already there, but what is not yet.

Everything around is not static. It transforms, smoothly or in sudden jerks.

The more complex the system, the harder it is to catch the moment: “Aha!”

What you need is pure attention, free of expectations, ideas, concepts.

True understanding of Life happens without the mind.

Abundance of the Void. Gold in the mud. Creativity of conflict.

That is why wisdom often looks like madness.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Pattern In The Milk / March 15, 2026 by Alexander Lyadov

Only the simplest things can be planned and obtained.

Raise the level of complexity just a little, and now you no longer have guarantees. Only guesses.

Anything nontrivial arrives only after a step into the Void.

But the most precious gifts usually come years later.

Until then, a man must endure confusion, longing, and sometimes suffering.

Something inside pushes him to walk a hidden path, with no signs and no map.

It is no surprise that many people drift away from their true course.

You must trust yourself deeply and learn to endure uncertainty.

Fortunately, misses form a pattern too—even if it is a negative one.

Gradually it becomes clearer that life is somehow moving in the wrong direction.

Once you see the destructive pattern, you can turn it inside out.

How do you find the bull’s-eye on the target?

Everything that lands in the white points toward it.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Lost Desire / March 14, 2026 by Alexander Lyadov

Some entrepreneurs wonder why their energy has left them.

They seem to work the same way they did ten years ago, yet something broke.

Discipline? Plenty. Willpower? Excessive. Opportunities? Sky-high.

If only not for one tiny detail.

The Desire is gone.

It was there once. Now it has left. You want nothing. Absolutely nothing.

What will you do, entrepreneur?

Convince yourself with arguments? Laughable. Appeal to conscience? Enough for a week.

“I sit on the board of directors, I speak the words, but I am not there,” admits the founder of a company worth half a billion dollars.

You can distract yourself with new startups, climbing mountains, or safaris. The body stubbornly shakes its head: “None of this is it.”

Not always, but often the reason is this:

The person has lost touch with his sacred center.

He forgot it—or worse—he trampled the source of living water himself.

Lungs without air. Child without mother's milk. Bonfire without logs.

Should it surprise you that you feel so bad now?

The good news is that the situation can often be reversed quickly.

Start with a list of “small things” that, for some reason, personally for you:

give pleasure,
bring quiet joy,
light up beauty,
bring back peace,
fill life with meaning,
open a portal to new ideas.

Write everything exactly as it is—honestly, immodestly, selfishly, shamelessly.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Creating Together / March 13, 2026 by Alexander Lyadov

When you do something truly new for yourself, you cannot understand it in advance. Even the most refined concepts will inevitably disappoint you.

The answer is to walk into the Unknown with a beginner’s mind. Of course, while keeping all the knowledge, skills, and experience you have already gathered.

Then your advisor #1 becomes the person who walked this stretch of the road with you. The one who voted with his attention, his time, and his money.

Because a new product is always co-creation. An alliance. A synergy.

Synergy means that the whole behaves in ways that cannot be predicted from its parts (Buckminster Fuller). Meaning reveals itself during the act of creation.

Below is a review from one of the participants in the course “Ritual of Transformation.”

“During the course, I found an answer to the question: How do you change anything? There is no magic pill. But there is a method you can rely on to increase your chances of success.

Throughout the course Sasha did everything he could to explain the method clearly. He encouraged us to run it through ourselves right away, invited us into shared work, and made sure the knowledge would take root in action.

In fact, I received a platform where I could plant all my ideas about change, goal-building, and working with problems. Everything came into harmony.

Paradoxically, before the course began I worried that the lectures might be too abstract. In the end I realized something important: the better you think in these “abstractions,” the clearer you see what to do right now.

I am sincerely grateful for the incredible shared adventure.”

Vitalii Shkil
Co-founder and CEO of the online school Mathema.me

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Back to the Body / March 12, 2026 by Alexander Lyadov

At first glance, the task seems simple: five minutes of attack only. Use the techniques you just practiced.

Nothing to fear. Everything is under control. Just keep working.

But then why, after a couple of minutes, is your breathing already off and your strength gone?

Simple. There was not a single second of rest. The whole resource is spent.

Even in a competitive match, there is usually a chance to catch your breath. Sometimes a single second is enough to refill your strength.

“One second? What nonsense! Don’t make me laugh,” the mind says. It refuses to believe such numbers. This experience must be felt in the body.

Someone has to lose first. Nothing convinces a proud mind like a painful defeat.

An experienced grappler uses every chance for a pit stop. You pin your opponent to the mat? Lie on him. Let him struggle and tire while you rest. One second here, two seconds there—and suddenly you have the victory.

In business, unfortunately, people work too much with the head. The body becomes nothing more than a poor vehicle for a brilliant brain. Is it any wonder that one day the body presses Pause?

The organism is begging: “Wake up. Come down from the clouds. Return to the Earth.”

Luckily, nature built enormous reserves into the body. When an exhausted entrepreneur begins to take care of himself (or herself) again, he often discovers something surprising:

You can achieve much more with almost no effort at all.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Feedback Indicator / March 11, 2026 by Alexander Lyadov

Try holding a plank or swinging a club for about ten minutes. But hide the clock. Leave only the final alarm.

Even if you love training and feel full of energy, you will be surprised.

Soon the exercise begins to feel like torture. Your head fills with gloomy thoughts: “How long has it been? Surely half the time? What if not? I am already tired. And that old injury aches.”

Then doubt, irritation, and anxiety grow exponentially: “Why hasn’t the alarm gone off? Ten minutes must have passed by now. It should ring any second. No, something’s wrong! What if I forgot to turn it on?”

The feeling is impossible to compare—watching progress versus blindly waiting for the end.

Remember this when you describe the future you want in your business. Yes, setting the vision is an important step. But without an indicator that shows you are moving closer to the goal, you create uncertainty that serves no purpose.

Even if the indicator measures progress roughly and indirectly, it still helps.

Any feedback from the market, meaning from Life, is better than a stone face.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

When There Is No Choice / March 10, 2026 by Alexander Lyadov

Grappling and business are alike in many ways. Take throws, for example.

You can drop an opponent with a foot sweep (ashi-waza). It costs little effort, like a call option. Once he falls, he may never get up.

Losses are limited. Gains can be unlimited.

Then there are sacrifice techniques (sutemi-waza). Say your opponent charges hard. Instead of resisting, you fall backward, plant your foot in his stomach, and throw him over you.

That move is exactly like capital expenditures (CAPEX).

You cannot build one-third of a factory or buy five percent of a machine. You take the loan, pay the full price up front, plus a pile of extra costs. I am simplifying, but the point is clear:

You make a big sacrifice with no guarantee of return.

Given the choice, a founder would pick the call option over CAPEX every time. Uncertainty lies ahead—why tie your hands? The best strategy is to gain every possible upside without risking anything at all.

Unfortunately, in grappling, business, and life, that choice is not always there. Sometimes you give everything you have and then wait for the verdict—sometimes for years.

Deciding to do it is already an achievement. Enduring to the end is even more so.

So what does an entrepreneur think with, if the mind cannot predict the future?

He does not need to think. The potential is so vast it redeems everything. Besides, he does not wait for the Wow-future—he shapes it himself.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Unexpected Advice / March 9, 2026 by Alexander Lyadov

Life can surprise any of us at any moment. The surprise can go bright or dark with equal chance.

We rarely talk about the bright ones—joy sweeps us away, no time for words. But a dark turn gives the mind full permission to torment us: “Why me? Will it get worse? How could I let this happen?”

In the thick of it, answering those questions is useless, even harmful. Debrief comes later, once you reach the other shore. (Sadly, almost no one does it then.)

While you thrash in the waves of the Unknown, follow the advice a veteran once gave a raw recruit about the army’s endless bureaucracy:

“Listen. Remember. And don’t be a smartass.”

How much wisdom fits in those words. When you meet raw Unknown, every concept in your head only blocks you—they are already old or simply out of place.

You need only Attention: the readiness to receive openly whatever arrives.

More than that, a man can shift any situation. Exactly like Life itself—toward darkness or toward light. Let gloom, irritation, or anger swallow you whole and everything gets worse for everyone.

Hold on to even small drops of calm and kindness, though, and the darkness stays harsh but bearable for all. By the way, that same veteran gave the recruit one more gem:

“Treat people humanely and they will treat you humanely.”

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Breathing in Chaos / March 8, 2026 by Alexander Lyadov

It is very hard to endure Her Majesty Uncertainty.

If there is no tension, she has already stopped being uncertainty.

Like in the joke: now it is simply “Horror!”, not “Horror! Horror! Horror!”

Just when everything has settled, bang—the floor drops out from under you.

Welcome back. You are training once more the most valuable skill in life.

The point is: you must endure the terrifying Unknown, yet you cannot.

The value lies exactly on the edge: everything is lost, yet I… hmm… still exist.

Something curious happens.

You can never get used to Chaos itself.

But you can discover something about yourself:

“Oh. Against all odds, I still breathe and pulse.”

Even when your former world has shrunk to nothing but a single black dot.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Beyond Words / March 7, 2026 by Alexander Lyadov

Reader Nimish Jalan asked an interesting question (shared here with his permission):

Hi Alexander, I've been a long time subscriber of your emails. I also follow you on LinkedIn. Something that has always intrigued me is the way you come up with your images. Is there a way for your readers to learn more about them? I would love to know your process and the thinking that goes behind each one of them because they are just so in sync with your content and so relevant and pleasant to look at. Best, Nimish

Images are extremely valuable to me because they allow me to convey what words simply cannot.

Like music, symbolically rich images can slip past the mind’s defenses. One glance at a picture and your mind is already on the other side of the Portal.

The trouble is that the text writes itself, but the needed image I only sense vaguely—I have to hunt it down somewhere. Finding a ready-made form is often harder than creating one.

Luckily, the world is full of talented artists, designers, and photographers. My task is simply to optimize the selection process.

Through trial and error I found a few ways that work:

I created an Illustrations board on Pinterest and placed the app button on my browser. Whenever I come across a photo, collage, or painting that surprises me, I save it without hesitation “for the future,” even if I have no idea whether it will ever be useful.
Most often I choose an illustration for an article that is already written. Then I simply type the essence of what I want to express into Pinterest. Sometimes I scroll through my folder and let a stream of images pass before my eyes.
Less often, but it happens—a single image melts a block in the text, as though the picture already holds the meaning I need to put into words.
Ideally, the chosen image does not literally illustrate the article’s idea. Instead, it expands and deepens it through associations.
I want the illustration to have value on its own. As if the image and the text are equal but independent partners. Their union creates something new that neither could produce alone.
No matter how carefully I choose my words, the text will always remain somewhat clumsy, sharp, or imprecise. A work of art acts like lubricant. It softens the friction between consciousness and meaning.
Perhaps this is how both hemispheres of the brain become engaged. The left finds it easier to grasp meaning that is materialized in words. The right takes everything else that the image quietly carries within it.

The topic of images deserves a deeper dive.

The method of symbol drama taught me that you do not need to be an artist to gain huge value from putting a lived feeling onto paper.

Not to mention images in dreams and meditations—they push me forward in understanding myself, other people, and the world more than almost anything else.

But I will talk about that next time, if you are interested.

And by the way, be like Nimish. Ask questions. That matters to me.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

The Madness of Music / March 6, 2026 by Alexander Lyadov

The whole month my course ran, I disconnected from the usual world.

The urge vanished to:

listen to analytical podcasts about events in the world and the country,
scroll through Instagram patterns of jokes, dramas, and ads,
marvel at coming-outs on Facebook,
wait for fresh Netflix series, and so on.

Instead, every free minute I listened to rock, jazz, rap…

Music is unique because it speaks directly to your subconscious. The mind simply does not react fast enough. While it anxiously tries to analyze the message, your eyes are already wet, your hair stands on end, and your body moves to the rhythm.

In this way music resembles dreams and psychedelics. In both cases a man cannot brush off revelations the usual way. He does not just see the “madness”—he lives it bodily, as it is.

As a result, slowly, drop by drop, novelty seeps into the present. Without these saving channels, people, meaning society, would freeze into sclerosis. A natural history museum instead of living nature.

What was I looking for in music?

Proof that Uncertainty can be favorable.

In every form of art we value what terrifies us in other fields:

Mist, abstraction,
Uncertainty, vagueness, blur,
Ambiguity, evasiveness, fluidity,
Unpredictability, spontaneity, suddenness.

But why did music replace binge-watching series and scrolling social media?

Because I was absorbed in a beloved Work that was changing people’s lives.

Around this vertical of meaning, the world began to fall into place on its own.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Immobilized Body / March 5, 2026 by Alexander Lyadov

When we are afraid of something, we tighten control.

For example, this happens when, after a long break, I grapple with a new guy. The more explosive and chaotic he is, the harder I try to tie up his arms and legs to immobilize him.

Any playful creativity in the Flow disappears. Subconsciously, I focus only on survival, even though no real danger exists.

In the end, our “system” simply warms the cosmos with the heat of our bodies. We pull with equal force, but in opposite directions.

I fear his Chaos. He dreads my Control. Deadlock.

I see the same pattern in business when a founder:

cannot spend a single day on vacation without his laptop,
feels the urge to step into every detail,
complains the team isn't ready for delegation,
avoids raising the investment the business desperately needs,
acts as CSO, CMO, and CFO all at once,
makes decisions without checking with partners.

In the end, this “system” will also freeze. The team will fail to find breakthrough solutions. Competitors will steal the best clients. Shareholders’ money will vanish like fog.

Man, beast, or corporation—any body locked in stillness is doomed to become food for others. Nature favors motion, not stasis.

If you spot your own over-control, ask yourself: what exactly do you fear?

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Trust the Process / March 4, 2026 by Alexander Lyadov

My February course—“Ritual of Transformation”—has ended.

Wow. I'm speechless. It was… something. For me, definitely.

Why?

A circle formed of participants who made me want to create. Their hunger for change was mature, serious, real. Even in the hard parts of the ritual, they stayed open, curious, brave.

I could not have dreamed of a better audience for my first course. Because it turned out the participants were not the only ones changing. I changed too.

To make the course a real catalyst, lectures, exercises, and handouts were not enough. I had to step into my deepest vulnerability right in front of everyone.

For me that meant letting go of control—the control I once thought essential—and trusting the Process. I dropped slides, scripts, templates, rehearsals, structures. In short, every familiar preparation.

The right words came on their own. My job was simple: don’t block them.

This was not a lecture. It felt more like improvisation, stand-up, dance, rap.

Of course my mind fought the “madness” hard. Before every session my brain fried. It felt like jumping from a plane and weaving a parachute on the way down.

Panic faded when three truths hit me:

I rest on 30 years of experience that lives inside me, quiet but always there.
Topics are cards in the deck. You don’t need to play them all.
Someone has to go first and drop the old armor.

I would never have believed it could feel so exhilarating. We all slipped into the Flow. It spun the best script possible, unpredictable and perfect. That rare thing — favorable uncertainty.

Gratitude floods me—for you who joined the course, and for those who inspired it by showing up to sessions, reading the newsletter, asking questions.

I always sensed a “circle of my people.” The course gave them bodies. Now I know real faces. So different. Yet alike in the one thing that matters.

What the course becomes next, I don’t know. But I feel the anticipation already.

I want what will come.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Irresistible Pull / February 3, 2026 by Alexander Lyadov

You have a favorite piece of music—the one dearest to you?

It calms you or fires you up. Grounds you or lifts you high.

Through the years you keep coming back to it, for some reason.

That “for some reason” matters most—you don’t know its secret.

If someone explained the mechanism, would the knowing make the joy deeper? Doubtful. Worse if they forced you to justify why it pulls you.

No argument needed. You know it solid: “This is the One.”

So strong you could make the hard choice:

Which single melody would you listen to for the rest of your life?

That is the power of a genuine bond with what draws you irresistibly.

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Opposite Is True / February 2, 2026 by Alexander Lyadov

Forgive me, but from the 5th through the end of February, the newsletter goes quiet.

I give all my attention to the Process that my course opens (English version next).

I do the same when a client sits with me one-on-one. I don't just close the door and turn off the phone. I forget myself completely—my problems, plans, doubts, joys, worries.

Only the living person across from me exists. His problem or hers. And my clear gaze.

You need a sealed vessel for the alchemy to work. Our shared effort—fire and pressure—turns the question mark into an exclamation point.

Every time, I feel the tremor at the start. "What if nothing happens? What if I can't help this round?" The doubt gnaws. All I can do is throw everything I have right now into the furnace of the Process.

But don't worry—you'll get me back renewed. Any real Work doesn't just get done by us. In return, the Work remakes us. February will transform the people in the course. And they will transform me.

So come spring, the newsletter will carry a fresh pulse. The lived experience inside the course will enrich you too, inevitably. I won't be able to hold back the insights we uncover there.

Rest now. Gather strength. In spring, we start the next stage together!

Sincerely yours,

-Alexander

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.

Dive into the Process / February 1, 2026 by Alexander Lyadov