The key moment in any transformation is answering one question:
“What do I truly want from my business — and from life?”
For many reasons, this is not easy. But suppose you’ve done it. Ideas start knocking, your hands itch to act, energy is rising.
You even have a rough idea of how to reach that desired future. It seems simple: build the team, slice up the tasks, and go.
There’s just one catch — your partner. Or partners.
It might be a majority investor who stays passive. An equal co-founder. Or a COO with a minority stake.
Sometimes there are many partners — five or six. Fifteen years ago everyone was looking in the same direction. Now everything is different: where people live, how they see the business, how involved they are, their priorities, their interests.
A special case is when key managers don’t yet have equity, but the business has no future without them. Revenue share, options, phantom or real shares — that’s just a technical detail.
The point is: as an entrepreneur, you vitally need these partners.
That means they must clearly and passionately share your desired future. Silence or a polite nod won’t do. In this difficult but magnificent adventure, you’re either going alone or moving forward together.
Otherwise, friction, arguments, and corporate conflict await. Even worse, they’ll make you the villain: “Yes, the business was not growing, but it was not falling either. And now you broke the old without building anything new.”
Change is ambivalent — it can multiply the business tenfold or destroy it.
So after answering those fundamental questions for yourself, the next step is to understand what your partner truly wants from the business and from life.
This turns out to be difficult because of several unresolved issues:
Why and how to train the skill of truly listening to another person
How to avoid turning adults into angry, capricious children
When to be selfish—and when to forget about yourself
How trust between people is born, maintained, and lost
What creates stable business growth and development
How to reliably return to a state of alignment and peace
Why otherness is a value, not a flaw.
I plan to explore these and other topics in my new course:
“Partnership Mechanics.”
It logically continues the “Ritual of Transformation” course, but it also stands on its own.
Who is it for?
For those who are tired of surviving and want to co-create.
If you want to hear about the course first, you can join the waitlist here.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.