Try holding a plank or swinging a club for about ten minutes. But hide the clock. Leave only the final alarm.
Even if you love training and feel full of energy, you will be surprised.
Soon the exercise begins to feel like torture. Your head fills with gloomy thoughts: “How long has it been? Surely half the time? What if not? I am already tired. And that old injury aches.”
Then doubt, irritation, and anxiety grow exponentially: “Why hasn’t the alarm gone off? Ten minutes must have passed by now. It should ring any second. No, something’s wrong! What if I forgot to turn it on?”
The feeling is impossible to compare—watching progress versus blindly waiting for the end.
Remember this when you describe the future you want in your business. Yes, setting the vision is an important step. But without an indicator that shows you are moving closer to the goal, you create uncertainty that serves no purpose.
Even if the indicator measures progress roughly and indirectly, it still helps.
Any feedback from the market, meaning from Life, is better than a stone face.
Sincerely yours,
-Alexander
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