The central problem in business is this: people don’t know what they want.
Of course, they won’t admit it so easily. First, they’ll say something pretty but meaningless. Then they’ll act surprised. Finally, they’ll snap: “Isn’t it obvious?” At its core, it’s a popular game: “Guess what I mean.”
Everyone’s playing it: contractors and clients, employees and executives, owners and CEOs, the business community and the government.
It’s hard enough in a friendly game, where your family tries to guess the word you’re acting out. Imagine playing it with strangers who are stressed, tired, and in a hurry.
Business is the weaving of a shared pattern from threads of personal interests. And yet, each side sincerely believes it understands the other perfectly. That’s why they’re so outraged when accused of bad intentions.
It’s like a dance where both partners are moving to different music, constantly stepping on each other’s toes.
The result? Every person, company, and society pays a steep price: frequent mistakes, breakdowns, rising costs, lost opportunities, conflicts, and lawsuits.
This happens so often, it’s become part of business culture. People shrug and say, “It’s just the cost of doing business. What else can you do?”
But take any extreme activity where life and death draw a clear line between right and wrong. There, the expression and integration of personal interests into the common goal is the cornerstone of success.
And that’s the clue as to why true unity in business is so rare. Your business interests are the outward expression of your life’s purpose. In other words, they answer the question: “What am I living for?”
Few dare to ask themselves this because the answer might be terrifying. It’s easier to make up excuses. But as we’ve seen, that leads nowhere.
Build a space where people feel accepted and heard and the impossible can happen. Even more, the answer that once frightened you could become the energy source to live and create.
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.