“In the beginning was the Word” — everyone knows the New Testament’s opening line. That translation feels incomplete to me.
Here’s the thing. Words have limits:
They’re tied to signs.
They demand language knowledge.
Culture shapes them.
They point to one main meaning, with the rest left to associations.
They unfold linearly, in sentences.
They work through the mind.
That last one matters most. The mind is the main brake on change.
But think back to a moment that shook you, when you could draw a line between life “before” and life “after.” That happens when a new experience hits you, whole and sudden.
Usually, the cause isn’t a word. It’s an image.
Images hold advantages:
They lean toward symbols.
They tap universal archetypes.
People across cultures grasp them intuitively.
They carry layers of meaning.
Their sense lands instantly, complete.
They strike feelings, body, the unconscious.
Sure, a word can turn symbolic in poetry. An image can act like a sign, like a road marker. But for transformation, images win, hands down. Words shine when it’s time to make sense of the experience, to weave it into your life.
Why does this matter? If your business or your soul craves big change, words alone may not be enough. Picture your desired state in vivid detail. Live it with your whole being.
“In the beginning was the Image” — what do you think of that version?
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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