You often hear calls to be authentic, to be real. “Just be yourself!” they say. But what’s the catch? Why can’t some people do it, while others seem to refuse?
It sounds like freedom—a state where a man paints the world with his unique hue. He lives in harmony, no need to chase approval, defend himself, or conquer others.
But for many, he’s a thorn in the side—too free, too wild, too hard to predict. His realness shines a light on how gray, repetitive, and imitative their lives are.
Less obvious? That inner freedom scares you too. It’s one thing to follow society’s script, another to keep asking, “What do I truly want?” and stay calm when your next step is a mystery.
There’s also confusion in the words. “Be yourself!” sounds nice, but what does it mean? It’s not about chasing desires—think of addicts. Nor is it self-obsession, since nothing big happens without others.
Carl Jung coined the term Selbst, the Self. Unlike the ego or a small-s self, the Self is the core of a man, holding the “divine spark”—what he could become with effort.
The Self is the future you, guiding the present you. Picture 66 million years of oak trees whispering to one acorn: where, when, how to grow.
For psychologists, the Self unlocks the unconscious. For mystics, it ties to the Cosmos. For believers, it’s a bridge to God.
Better to say, “Be your Self!” It’s not a pep talk or a command. It’s a tough, thrilling quest, where you know exactly Who you’re walking toward, and Why.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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