Mismatch by Alexander Lyadov

Let's say you stumbled upon a rock. Did it intend to harm you? Nope. Your paths crossed by chance. No one's at fault.

In business, a similar scenario is perceived differently. The CEO suspects a saboteur among top managers. He tears into every idea, plants seeds of doubt among colleagues— in short, he hurts the company in every way.

But in 99 out of 100 cases, the manager has no ill intentions. More likely, he genuinely wants your company to thrive.

But hold on, why on earth is he throwing a wrench in the works?

Most likely, he's simply not on the same page as you. He passionately approaches a future, which is foreign to you as a CEO. Both of you want the company's good, but you have Good X, and he has Good Y.

How did it come to this? There was a glitch in the hiring process. No one asked, "Our company is multiplying X. Are you interested or not?" Without that, friction and conflicts are inevitable.

Guessed the root cause already? Nobody in the company talks about X, despite office slogans and PowerPoints. Only the founder/CEO knows, but sadly, he keeps mum.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Stand up! by Alexander Lyadov

When I feel absobloodylutely low, I turn on stand-up comedy. Not for the laughs that distract me from problems. Quite the opposite.

The comedian paints reality as it is. The higher the skill, the more lifelike the portrayal. Examples: George Carlin, Dave Chappelle, Taylor Tomlinson, Louis C.K, Whitney Cummings and Bill Burr.

But here's the catch. True reality is hard for people to accept. It's like a wildfire. It turns the forest of illusions and prejudices into ashes.

Humor comes to the rescue. Like an anesthetic, it numbs the pain. The "operation" goes smoother. In this sense, the comedian is a diagnostician, an anesthesiologist, and a surgeon all at once.

Moreover, often the comedian is also a patient. Before our eyes, they reveal themselves with a scalpel, fixing one organ after another. By the way, many admit that stand-up is the best therapy.

The key is that the comedian shows how to deal with the "fire." What's needed: vigilance, curiosity, audacity, and honesty. Such behavior inspires. You think, "He did it. So, I can too!"

After watching the show, a miracle happens. Energy emerges. Can't wait to dive into work. And the problem shrinks in size. You are standing up.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Magic Lamp by Alexander Lyadov

We snagged this lamp as a keepsake in the gingerbread-style Casa Batlló. Gaudí's genius shines in everything, from the exterior down to the doorknobs. A stroll through El Gòtic, a whiff of sea breeze, and Barcelona captures my heart forever. Back then, we were young, carefree and happy.

Wanted to haul Barcelona's symbol home. The snag? The lamp's delicate and unwieldy. Carrying it, no way. What if I shatter it? Plus, it was pricey.

Yet, intuition whispered: "You won't regret it. Hang tight." And, of course, she was right. 13 years on, every evening, I enjoy its enchanting glow. The lamp reminds me of paradise.

What we hold dear hardly ever comes easy. Goes for small stuff and grand projects alike. Sacrifice comes first — be it a moment of discomfort or years of struggle.

But it's all in the denominator. Not important. We need to focus on the numerator. That answers the question: "For what?" Personal meaning can justify any, even colossal, cost.

Remember, meaning doesn't always scream in neon on the wall. Often, it's a vague sensation in your gut. A pull somewhere. Where? Can't be explained. Yet. But later, you'll thank intuition greatly.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


The Music Box with a Secret by Alexander Lyadov

Beloved childhood cartoon - "The Music Box with a Secret."

As an adult, I revisited it and appreciated it even more.

In 1976, especially in the USSR, it stood out from the rest:

  • Psychedelic aesthetics akin to the Beatles' "Yellow Submarine,"

  • Electronic music and advanced sound effects,

  • Profound meaning and a dynamic plot.

A boy falls asleep and finds himself inside an ancient music box. It's frozen. He tries to find the reason for its malfunction.

Various parts of the box boast about their importance. A jesting harlequin argues with them. He knows the secret - one small detail decides whether the box will function or not.

But they all mockingly say, "There's no secret. You're just an extra part. We won't miss you."

The jester is outraged: "Extra"? "Not needed"? Without me, you're just junk! If this thing breaks, the box won't make a sound!" He shifts the pawl that locks the gear. Collapse follows.

The same plot constantly unfolds in business.

In a company, it seems like everyone forgot why they gathered. Every top manager flaunts their merits in the CEO's eyes. Departments sabotage each other. There is no profit, even if there is revenue growth.

There's division, friction, and local optimization. No one names the problems. Efforts to honestly assess the situation are thwarted. Arrogance and fear are a dangerous mix.

Such an attitude hinders finding the root cause of problems. Suppose an external expert points out, "Here it is - the key detail!" That's not enough.T o secure progress, you must know "Where to?" and "For what?"

Only one person can provide these answers - the founder/CEO.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Life at the Intersection by Alexander Lyadov

The most interesting stuff happens at the junction, intersection, and twist.

For instance, a moment before waking up, I sometimes get insights.

It's like a micro-satori. Suddenly, a long-pondered "koan" gets resolved.

Why does the hunch refuse to come before or after?

In the daytime, the mind rules despotically, but at night, it's a captive of the subconscious.

A new thought struggles to breach the fortress walls of logic. Or it wanders the halls of a splendid castle, yet its master is not there.

A fortunate opportunity is the transition from sleep to wakefulness. A crack appears in the monolith of existence. And novelty seeps through.

Such junctions occur in our lives more often than we think. Sometimes by our initiative, but more often by the whims of circumstance.

Note that each time, the automatism of existence shatters. This means that something you've long needed finally gets a chance to materialize.

Typically, a new thought/decision/action seems peculiar. That's normal. True life is always a paradox.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Piercing Attention by Alexander Lyadov

When the air balloon inflates, it's easy to pierce. When the wood is small and dry, starting a fire isn't much trouble either. Otherwise, you'll have to sweat. And in a vacuum, a fire is simply impossible.

The process flows effortlessly when all the prerequisites are in place.

And if you care about the outcome of the process, you'll get it without much effort. Well, almost. Ideally, you just need to be in the right place at the right time. Reality will do the rest for you.

Let's apply this thought to your business. Are you tired of an endless string of problems, glitches, and conflicts? It means you're working against the process.

Friction with reality always causes a burn.

The chaos phase is normal if you've launched a startup. Finding a business model is never comfortable. But if the company has been in the market for a while, its movement is as focused as a bob on a bobsled track.

This means you know exactly who your customers are, when they are ready, and how to create value for them.

So if you're an expert in your field, you need one thing.

Attention. Sharp as a pin.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


(Un)important back by Alexander Lyadov

How much time do you spend glued to a desk?

I can’t manage less than 8-10 hours a day.

Unfortunately, such work comes at a cost—a nasty pain in the back.

I’m not alone. 5 out of 10 working adults endure back pain each year. It’s the “popular” reason for chronic pain and the top cause of missed work and disability.

Recently, I had enough. I decided to toughen up my back.

Unlike past futile attempts, here’s what I do now:

  1. Dedicated workouts for the problem area (lower back).

  2. Exercise at least 3-4 times a week.

  3. Invested in a ​program​ from orthopedists who fixed my “wrestler’s elbow.”

Thanks to the struggle and kettlebells, I thought I was no slouch. But some exercises I couldn’t do at first. Give a shot to, say, ​Side Plank Thruster​, 3-4 sets for 1 minute each.

Turns out, some of my muscles are embarrassingly weak. They seem unimportant because they don’t stand out like shoulders, chest, or biceps.

The irony is that the stability of your back depends on these inconspicuous muscles. Hence, everything else:

  • Confidence in daily tasks with a load,

  • Explosive strength, and mobility,

  • No missed workouts,

  • High productivity,

  • Quality of life, etc.

Truth often hides where we least expect it.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Injury Genesis by Alexander Lyadov

Guess, what is the main cause of injuries in Brazilian Jiu-Jitsu?

I'll tell you right away, it's something different from:

  • age,

  • lack of sleep,

  • loss of focus,

  • malicious intent,

  • skipping warm-ups,

  • not knowing techniques,

  • a weak coach, and so on.

Hint: The reason is the same as in negotiations or trading stocks.

Moreover, it's a universal source of almost all human woes.

Intrigued? Let me share a typical situation in a grappling match.

Your opponent is strong, but you're no slouch either. You crave victory but fear losing even more. In a backyard cat brawl, the heat is lower than yours. That's how athletes fight for a medal in the Olympic final.

Luck is on your opponent's side, and he pulls off a dangerous move. Your ligaments stretch like a bowstring. Another second, and it would be too late. But you act like a madman: "Tap out? Never!"

Crack! Ouch! Operation, rehab, six months gone.

Now the absurdity of your behavior is clear. You could have "cut your losses" and started the game again. Perhaps you'd figure things out and make your opponent tap a couple of times.

Something hindered, tempted, and drove you crazy. What was it?

Pride. In modern terms, Ego.

Inflated Ego prevents us from accepting reality as it is. We're like the chick valuing the cracked shell more than freedom.

Watch a master at work. He makes mistakes like everyone else, maybe even more often. But the cost is reasonable because he pays ASAP. Reality doesn't charge a compound interest on debt.

Conclusion: our true opponent, Ego, isn't outside but inside.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Multiplying Your Forces by Alexander Lyadov

I'm fascinated by nonlinear effects.

A few examples:

  • A 15-minute afternoon ​nap​ refreshes like a 2-hour sleep.

  • One vice—pride—is the source of most people's problems.

  • A similar dilemma constrains the growth of different companies.

  • Controlling an opponent's head in Jiu-Jitsu reduces his power by 80%.

The essence is simple: a tiny change yields a colossal result.

It's a disaster if the nonlinear effect works against you. Standing in the path of an avalanche or mass hysteria makes no sense. One force will soon exhaust itself. The other won't even notice the obstacle.

It's a different story when asymmetry is on your side. You playfully move mountains and rivers. Your initial input doesn't matter if a lever amplifies it by 1,000 times.

So, for example, for a venture investor, early-stage startup valuation is secondary. Whether it's $1M or $5M is trivial when the company has a real chance to be worth $1B in a few years.

The task is to find the non-linear effects and be in sync with them.

I used to think they were a vanishing species, like the white rhinoceros. Turns out, they're everywhere. Sometimes, I even stumble upon them.

It's about optics. You need to slightly adjust your perspective.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Sneakers for $50,000 by Alexander Lyadov

Would you drop ​50 grand​ on a pair of sneakers?

No? Well, some folks would call that a stroke of luck.

These aren't your run-of-the-mill shoes; we're talking about the ​Nike SB Dunk Low Paris​!

A collab between Nike and French artist Bernard Buffet, these kicks hit the streets back in 2003 for the "White Dunk" mobile art exhibition in Paris. Rumor has it there were only 150-200 pairs.

There was supposed to be a raffle, but guess what? It got canceled. The hype was just too damn high. Sold exclusively in select stores, people camped out in the cold for days, hoping to step into the skate culture paradise.

You might be thinking, "Interesting, but still nuts." Well, yes and no.

See, there's a reality, like a pushpin we sat down on with a yelp. But there's another reality too, and it's all up in people's heads.

If at least two people believe in the value of X, then there is a deal. And what's X? It could be anything—from John Lennon's tooth ($31K) to a bag of air from a Kanye West concert ($60K).

Thinking that every product or service has an objective price is a major misconception in business. There are those who cling to pricing based on what it cost them to make the darn thing.

Sounds reasonable, fair, and in control, right? Well, despite the price talks, what they're really hashing out is the value. The latter is entirely subjective, whether we fancy it or not.

Sure, it means embracing the foggy uncertainty. But here's the kicker: value knows no bounds. So, the price tag on what you offer could be anything.

You just need to find your true fans. When you do what you can't help but do, your admirers are definitely out there somewhere.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Attention to Attention by Alexander Lyadov

For several years now, I've almost completely cut out alcohol. No, I don't deem it evil, and I don't judge those who enjoy a drink. Occasionally, I savor a glass of wine – gatherings with friends, celebrations, and such.

But the regret kicks in almost immediately. As soon as ethanol starts infiltrating my brain. You see, my attention has become precious to me lately. It's become a new necessity and even an occasional pleasure.

Clarity of thought, sensitivity to nuances, and an all-encompassing perspective. It wasn't as crucial before. Have it? Great. Don't? No big deal.

I used to roll along life's tracks like a tram – night in the depot, a series of stops during the day. Child's play to control: two pedals – gas and brake.

One day, I got tired of being the tram conductor. I stepped off the rails.

Greater freedom comes with a price – responsibility for the consequences. If you want to fly, learn not to fall. And the closer you get to the clouds, the higher the demands for vigilance.

Yes, alcohol consoles, liberates, and amuses. But in return, it cunningly steals my consciousness. It's like the mosquito's saliva. It contains an analgesic that makes the skin puncture barely noticeable.

I'm no longer willing to lose consciousness for free. The exchange must be equivalent. Now I understand the Peruvian Indians. For them, plant extracts are ​tools for healing and self-discovery​.

Changing consciousness with a "potion" just for fun or to numb the suffering mind? Too expensive and ineffective in the long run.

I'd rather keep my consciousness clear, especially when chaos reigns around. And when the time is right for next transformation, I have a choice of tools.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Founders vs. Managers by Alexander Lyadov

Zen and the Art of Motorcycle Maintenance, book cover fragment

What sets entrepreneurs apart from managers?

It's not knowledge. Whose CV is full of MBAs, CFAs, CIPMs, PhDs?

It's not experience either. Among successful founders, you find both seasoned veterans and young upstarts.

Personality type? No, there are nerds and bonaparts aplenty in both camps.

After two decades observing them closely, I've cracked the code.

They pray to different gods.

For a founder, it is Function. For a manager, it is Form.

Allow me to illustrate with an excerpt from ​Robert Pirsig's book​:

When he brought his motorcycle over I got my wrenches out but then noticed that no amount of tightening would stop the slippage, because the ends of the collars were pinched shut.

"You’re going to have to shim those out," I said.

"What’s shim?"

"It’s a thin, flat strip of metal. You just slip it around the handlebar under the collar there and it will open up the collar to where you can tighten it again. You use shims like that to make adjustments in all kinds of machines."

"Oh," he said. He was getting interested. "Good. Where do you buy them?"

"I’ve got some right here," I said gleefully, holding up a can of beer in my hand.

He didn’t understand for a moment. Then he said, "What, the can?"

"Sure," I said, "best shim stock in the world."

I thought this was pretty clever myself. Save him a trip to God knows where to get shim stock. Save him time. Save him money.

But to my surprise he didn’t see the cleverness of this at all. In fact he got noticeably haughty about the whole thing. Pretty soon he was dodging and filling with all kinds of excuses and, before I realized what his real attitude was, we had decided not to fix the handlebars after all.

...I should say, to explain this, that beer-can aluminum is soft and sticky, as metals go. Perfect for the application. Aluminum doesn’t oxidize in wet weather...or, more precisely, it always has a thin layer of oxide that prevents any further oxidation. Also perfect.

For a while I thought what I should have done was sneak over to the workbench, cut a shim from the beer can, remove the printing and then come back and tell him we were in luck, it was the last one I had, specially imported from Germany. That would have done it. A special shim from the private stock of Baron Alfred Krupp, who had to sell it at a great sacrifice. Then he would have gone gaga over it.

...I was seeing what the shim meant. He was seeing what the shim was. That’s how I arrived at that distinction.".

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Eyes Wide Awake by Alexander Lyadov

Yesterday, me and the dog strolled across the green light at the pedestrian crossing. A lady in a Volvo nearly ran us over. How so? No driver behind the wheel—she was completely lost in her phone.

Luckily, I've got this old habit. I always look the approaching driver in the face. Even if I have to turn my head for a car coming from the side-rear.

It's crucial to figure out if the driver noticed me or not.

When I used to drive, certain pedestrians would astonish me. They'd cross the road, looking ahead proudly. Wanted to shout at them, "Are you made of rubber? Or do you have 9 lives in reserve like a cat?"

I owe this habit to riding a motorcycle. There you realize you have to watch not just yourself but literally everyone around. And several steps ahead.

The reason is the asymmetry of consequences. A collision can kill or disable a biker, but leaves the driver with only a scare and a damaged door.

But heightened attention is apt not only on the road. An elite athlete, a surgeon, or an entrepreneur would confirm this. Spiritual practices and religions also teach that without mindfulness, there's no life.

For instance, in Ancient Mesopotamia, the supreme god Marduk defeated Tiamat, a dragon-goddess of the primordial chaos-ocean. In addition to lips ablaze with fire, he possessed 4 enormous ears and 4 all-seeing eyes. Marduk was aware of it all.

"Don't fear anything. But stay vigilant," my therapist used to say.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Who Governs Your Ship? by Alexander Lyadov

"When the company fails, most people blame the CEO. I generally blame the board," said hedge fund investor Bill Ackman. He manages $18 billion, raking in an average of ​31.2% annually​.

His idea is simple—the owner bears the main responsibility. Period.

In a private company, it's the founders themselves. In a public corporation, the owners' interests are represented by the directors they hire.

Excuses like "We were misled," "The CEO ignored us," or "He turned out to be incompetent" diagnose the board, not the CEO.

Only the shipowner decides whether to hire a captain for risky trading venture or to take the helm himself.

To own something automatically means answering for it. It's like balancing the books in accounting: Assets = Liabilities.

The owner complaining about the CEO is as absurd as a rider blaming the horse, a beaver faulting the dam, or a chief accusing the tribe. "Eyes saw what they bought," says the Ukrainian proverb. Those are the rules of the grown-up game.

But what's said holds true in a broader sense. Each of us has the right, and thus the responsibility, for what we allow into our lives:

  • Ideas,

  • News,

  • Worries,

  • Temptations,

  • Impressions,

  • Agreements,

  • All sorts of people.

Who is to blame? The ruler of your kingdom. Is that you or not?

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Allow the Impossible by Alexander Lyadov

A couple of days ago, in the grappling match, I messed up my toe. The joint swelled up. I can walk, but I'm limping badly. Today, I debated - hit the training or give it a pass?

On one hand, jiu-jitsu is pure chaos. So, the risk of making the injury worse is sky-high. On the flip side, if I wait for perfect health, the kinomo in the closet will gather dust.

I want to grapple, but I can't.

I cracked this dilemma about five years back, same injury. I told my opponents, "Let's start in a position that suits you. You've already got my back, choking the life out of me. And I'll be on the defense."

The scale of our showdown shrunk to a tiny area (my neck). Yet, the intensity stayed high, even went up. Main thing - my legs are safe, 'cause they're almost out of the game.

The insight applies beyond the mats. In business and life, we face dilemmas that seem to have no good solutions. Try describing the desired outcome paradoxically:

"I go all in grappling, zero risk of hurt."

Then, live with that thought. Yeah, it seems impossible. Yeah, there's no solution right now. Treat it like a mental experiment.

It's like a famous koan: "Show me the sound of one hand clapping." That's how a Zen Buddhist teacher helped a student reach enlightenment, going beyond the limits of logical thinking.

Find the solution, and you'll be like, 'Why didn't I see this before?!'.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Free Spirit by Alexander Lyadov

Long ago, I found myself at the Venice Biennale. Wandering through the city, we stumbled upon a renowned artist, celebrated for his radical performances. Art critics sang his praises, while his works shocked the broad audience.

We chatted for only five minutes, yet I sensed his extraordinariness. It made me uneasy, in a strangely good way. He was remarkably free, like a wild cat.

Imagine living in a two-dimensional plane, and suddenly your companion reveals a third dimension. In addition to X and Y, he has an axis Z. He's comfortable in your world, but his realm remains closed to you.

Later in life, I encountered similar individuals in various fields. They're rare—perhaps one in a hundred. They possess far greater freedom, reflected in the paradoxical nature of their thoughts, actions, and words.

They reach greater heights in less structured environments. There are more of them among entrepreneurs. But hardly any among bureaucrats, except in times of revolution and war.

Yet, greater freedom isn't a genetic lottery prize. Typically, such individuals have experienced, pondered, and reevaluated much in life. Freedom isn't handed out for free; it's earned through struggle.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Invisible Contribution by Alexander Lyadov

"What on earth! Something is always running out," complained my wife. Grocery shopping was her responsibility. In those moments, I found myself wondering: "Well, is that really a problem?"

The hurricane of war took my wife and daughter far, far away. They now reside in the United Kingdom. Presently, I'm in charge of the logistics of bringing groceries to my den.

And what do you think? I regularly mutter (with my wife's intonation): "Curse it! Where did the butter/cheese/cream/tea disappear to? I just bought a whopping 10 packs not long ago." And then, "Ah, now I understand Marina."

This is akin to comparing the roles of a forward and a goalie. Epic goals into the enemy's gates can't go unnoticed. And your goalie? He's a good fellow when nothing is happening. The first one is in the spotlight, the second always in the shadows.

In business, we sing odes to those who increase value: founders, sellers, lead generators, and so on. The function of maintaining order is often taken for granted.

It's a dangerous illusion that just anyone could ensure order. It's one thing to exert effort occasionally and achieve a Wow-result. Another thing is to do routine work day in and day out, year after year.

In the eyes of a wise leader, every function is valuable:

  • Back-office for a partner in an investment fund,

  • Support for the commander,

  • Engineer for the inventor,

  • Analyst for the manager,

  • Goalie for the forward,

  • Editor for the writer,

  • COO for the CEO, and so on.

The value of some things can only be truly understood through personal experience.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Optimal Pain by Alexander Lyadov

Daniel Craig in Casino Royale, 2006

Pain differs. Take, for instance, the day after a workout.

There are three scenarios:

1. You can’t budge without a groan. Wrong. You halted your progress by pushing yourself too hard. Watch out: injury is around the corner.

2. No sensations at all. You may even wonder: “Did I lift weights yesterday?” Seems like your body adapted to the load. It’s better than nothing. But something has to change.

3. With every move, your body purrs: “I’m alive!” Muscles are not tired; they’re humming. Instead of painful soreness, there’s a pleasant ache. Clearly, your efforts yesterday were not in vain.

The third state is the “golden mean.” It helps ground your body, preventing you from getting stuck in your head. The latter is the scourge of mental laborers and neurotics.

When your body vibrates lively like a bowstring, your perspective shifts. You are not gloomy. Instead you’re eager to find a worthy goal.

By the way, it holds true for the corporate body as well.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


Twitter Tea by Alexander Lyadov

In the evening, as the tea steeps, I sneak a few minutes on Twitter. Can't linger—my brain's boiling. Too many crazy things happening in the world of "homo sapiens."

But giving up on Twitter? I don't wanna either. What's the latest buzz in the last 24 hours? Let's peek through the keyhole. Scary, but intriguing!

By regulating my Twitter intake by brewing tea, I'm protecting myself from, well, me. Otherwise, I'd tumble down the rabbit hole for hours. I know my curiosity too well.

Five minutes are enough to gauge the temperature and spot the trend. It's critical to know not only where the world is going, but how quickly.

So, I glance at the thermometer. "What's up? The usual horror show? The madhouse as always? Alright, I can calmly get back to my own affairs." Sometimes a fascinating idea even makes it onto my web.

Is there a phenomenon that does absolute good or harm? Nope, it's a creation of the mind, simplifying thinking and shielding the Ego. But it's only half true.

In reality, the effect of everything is tied to dosage. Who measures it? You do. Only if you own the ideas, not the other way around.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.


The Art of Improv by Alexander Lyadov

Light Painting by Pablo Picasso

 

I’m in awe of the art of improvisation.

The ​comedian​ turns the mockery of hustlers back on them.
The ​rapper​ crafts a witty lyric from random words.
The ​judoka​ pulls off a wild move to win at the last moment.

I genuinely envy them because I can manage it only occasionally.

What have I gleaned from studying people who improvise freely?

1. Preparation.
They’ve poured a lot of energy into becoming masters of their craft. Their skills are polished, and they have a wide array of tools.

2. Security.
A deep understanding of the subject gives them a sense of security. If nothing threatens, you can create easily, boldly, on a whim.

3. Play.
The activity begins to resemble a foolproof game. Any mistakes make you better, and victories uplift you.

4. Dissolution.
The game is so captivating that space and time disappear. Existence lets you wholly dissolve into it.

5. Self-trust.
You enter an altered state. Inside you, a voice is heard. Usually quiet, now it drowns out the noise of the world and the criticism of people. The voice has power over you and also gives you freedom.

That’s why improvisation is paradoxical, enchanting, and fitting.

In response to the question of reality, you answer truthfully, as it is.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.