Would you drop 50 grand on a pair of sneakers?
No? Well, some folks would call that a stroke of luck.
These aren't your run-of-the-mill shoes; we're talking about the Nike SB Dunk Low Paris!
A collab between Nike and French artist Bernard Buffet, these kicks hit the streets back in 2003 for the "White Dunk" mobile art exhibition in Paris. Rumor has it there were only 150-200 pairs.
There was supposed to be a raffle, but guess what? It got canceled. The hype was just too damn high. Sold exclusively in select stores, people camped out in the cold for days, hoping to step into the skate culture paradise.
You might be thinking, "Interesting, but still nuts." Well, yes and no.
See, there's a reality, like a pushpin we sat down on with a yelp. But there's another reality too, and it's all up in people's heads.
If at least two people believe in the value of X, then there is a deal. And what's X? It could be anything—from John Lennon's tooth ($31K) to a bag of air from a Kanye West concert ($60K).
Thinking that every product or service has an objective price is a major misconception in business. There are those who cling to pricing based on what it cost them to make the darn thing.
Sounds reasonable, fair, and in control, right? Well, despite the price talks, what they're really hashing out is the value. The latter is entirely subjective, whether we fancy it or not.
Sure, it means embracing the foggy uncertainty. But here's the kicker: value knows no bounds. So, the price tag on what you offer could be anything.
You just need to find your true fans. When you do what you can't help but do, your admirers are definitely out there somewhere.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.