You Don't Know Yourself / by Alexander Lyadov

Inside me, there's a "button" for delivering Wow presentations.

But for a long time, I had no clue about it.

As an introvert, I always avoided being in the spotlight.

But when I became the CEO of an ad agency, the "stage" called me.

You see, in the ad game, three things matter:

  1. Winning pitches for new clients,

  2. Generating Wow ideas,

  3. Keeping talented people around.

So here Wow presentations are like the Water of Life in a fairy tale.

However, clients find it hard to judge the creative juice of an agency.

So they use a proxy - the drive of the team and the CEO.

I simply had to "rock" to keep our business alive.

That's when the introvert started turning into an extrovert.

Temporarily. Sometimes.

I pressed a secret button, switching to 'Berserk' mode.

Surprisingly, over time, I even started enjoying it.

Did I become the life of the party, a roisterer, and a socialite? No.

But six years of such transformations definitely changed me.

I realized I didn't know myself at all. I'm sure you don't either.

Something unimaginably greater is within each of us.

You'll find out when fate gives you a nudge (or a kick).

Sincerely yours,

-Alexander


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