Our main struggle is both right in front of us and almost invisible.
The opponent's aim: to convince you that inside you there is a lack, a gap, a hole.
For example, an investor says: “I’m making a generous offer, but I have many other projects — you need to decide now.”
Almost every guru and influencer promises: “Look at my bright, full life. Want the same? Do what I do!”
Or fresh from Black Friday: “Today is the last day — 35% off all ___ sets. Hurry and buy at ___.com”
Seconds ago, your life felt just fine. Now temptation gnaws: "Loser, don't miss the jackpot!"
Look closely — every day you’re bombarded by hundreds of such messages. Their left finger pokes the wound, their right points to the "cure."
You can get angry at the trick, or you can say: “Huh, this is just a game of tag.” Players lunge hard to tag each other, shake the "curse" off themselves and pass it on.
Then a real interest appears — keep anyone from tagging you.
The instant pity, self-doubt, or scolding stirs, look around: “So, whose poison have I already carelessly licked?
Yours sincerely,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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