The most dangerous thing in business is choosing average risk. Why? "All profit comes from taking risks" (Peter Drucker). The mediocre challenge won't produce a champion. Darwinian selection only leaves those in the final who are willing to go all-in.
So why do some entrepreneurs play it halfway? It's simple - their back is exposed. This creates self-doubt. The subconscious tries to protect, but leads one to failure. There are many examples of such vulnerability:
A weak team that requires constant help and supervision,
Lack of a predictable flow of incoming leads,
Chronic shareholder conflict,
An outdated business model,
A shortage of cash reserves,
Founder's paralysis.
Do you want your business to grow faster and earn more? First, fix the vulnerability.
Sincerely yours,
-Alexander
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