Key Question / by Alexander Lyadov

Louis Zansky

 

Why do so many people struggle to get into good shape?

They lack a clear answer to why.

Gym memberships, gear, community, and trainers won't help. After a week or a year, people will still give up on workouts. External pressure isn't enough for progress. You need inner drive.

The pull comes from the gap between what people crave and what they have now. So an archer's arrow isn't going anywhere; it's going to a specific target. In this realm of personal meaning, one cannot copy it from others or fake it.

For the same reason, people get stuck in their business or career. You can achieve mastery and become an expert only if a powerful force propels you forward. Its name is "I can't NOT do this thing."

It took me several decades to figure this out. Yes, that long. I had to navigate through many intellectual temptations and psychological traps. But this experience of mistakes and revelations wasn't in vain. Now it saves time and energy for my clients - entrepreneurs and CEOs.

Yours sincerely,

-Alexander


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