On the canvas, Sisyphus is stubbornly pushing a stone uphill.
People comment on Instagram: "Why isn't the stone black?"
I think the artist chose the perfect color.
Blue is the color of hope.
The gods punished Sisyphus for trying to cheat death.
But the myth doesn't explain why he continued his senseless labor.
My guess - the gods made him believe in the possibility of success.
I often observe this phenomenon in business therapy.
The founder replays the unfortunate scenario over and over.
Why? He (or she) is convinced: This time it will be different.
One false assumption disrupts the entire "system."
In his perception, the stone has the color of the sky, not black soil.
As long as he's in the grip of illusion, resources will be wasted.
Symbolically, my goal is to help the hero of the myth lift the curse.
For that, the founder needs to see reality for what it is.
He's stuck in a time loop, turning his life into torture.
The mistaken assumption is implicit, so the key is to voice it.
Having seen reality, it is impossible to unsee it.
Immediately or after some time, but changes are inevitable.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.