Framing the Decision / by Alexander Lyadov

People often think the CEO holds the ultimate power, that every key decision is made solely by him.

This naive belief usually comes from those who have never been a CEO or worked closely with one.

It’s essential to understand the decision-making process. Whether it’s spontaneous or structured, what really matters is the asymmetry between the manager and the CEO.

Simply put: the manager has an abundance of detailed information about the project, but lacks authority. The CEO, on the other hand, has more than enough authority but only a general understanding of what’s happening on the ground.

This is why the CEO asks the manager to prepare a "draft decision," even if they don’t call it that. A bad manager pushes for a single option; a good one offers an analysis of three.

Thus, the manager shapes the context in which the CEO makes decisions.

The CEO may act like a tyrant, and the manager may bow down, but that doesn’t matter.. The decision is already predetermined, like at a gas station refrigerator—there may be different flavors, but it’s all the same brand.

When making decisions, the critical question is, "How should I think about this?" An experienced CEO understands the inevitability of this dynamic. That’s why he:

  1. Clearly outlines the decision-making process, breaking it down into stages.

  2. Appoints conscientious managers whose goals align with his own.

  3. Invites advisors or a board for an alternative point of view.

Sincerely yours,

-Alexander


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