Beware: New Environment / by Alexander Lyadov

A strong rookie athlete is feeble against an experienced judoka on the mat.

A teenage swimmer effortlessly circles an adult in the water.

A child leads a parent with awe, skillfully playing video games.

What's the common thread here?

One character is in an unfamiliar environment, while the other is in a familiar one.

And the less familiar the environment, the less important what you're proud of.

Multiply all that by zero - strength, endurance, knowledge and skill.

Because your 'assets' are as specific as tools.

An iPhone is great for text messaging, but not for nail driving.

A marathon runner's endurance doesn't translate to a wrestler's endurance.

People are often shocked because they don't realize that the environment has changed.

For instance, my acquaintance got robbed and stabbed in Rio.

He simply took the path next to the famous Escadaria Selarón.

Entering a new market is not a simple 'copy-paste' action.

A rise in interest rates destroys the profitable business model.

The launch of ChatGPT ruins many fast-growing startups.

Day and night petrol stations are very different in terms of safety.

Conclusion: Be vigilant about 'minor' changes in the environment.

Sincerely yours,

-Alexander


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