I’m sharing with you a new insight from a theater director.
For the audience to believe, the role doesn’t need to be “played.” The actor must feel himself in this role as if everything really happened to him.
The secret is to be authentic, literally answering the question: “If I were in his shoes and in those circumstances, what would I personally do?”
But wait, how can an empathetic person portray a tyrant, and a quiet, modest, and respectable mother — a port prostitute?
I think psychoanalysis offers a clue: every personality contains many parts, including some unsavory ones. It’s just that life has never forced or allowed some of them to emerge.
In this sense acting can be therapeutic. In the space of the theater a person can express that part of himself which, for example, his mother, father, or work environment forbade.
The director also explained that professional actors observe other people very closely, so that later, on stage, they don’t have to invent, but can remember, passing another person’s way of being through themselves.
The same applies to any field, including business.
Just like audiences in a theater, customers respond to the authenticity of what you offer them, not to an elaborate marketing “performance.”
Does your service or product deliver tangible value to people? They will forgive imperfections in form for that. Otherwise, nothing will help in the long run.
And how does genuine value arise?
You satisfy their real need in some unique way of your own.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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