Uncertainty unsettles, scares us, and freezes us. Why? We don’t know how to approach it. What is it, really?
We need a good metaphor—something that makes you go, “Ah, that’s it.” Think of a myth or a fairy tale where a hero meets a wicked witch.
Both are made up. Pure fiction. But you identify with the hero. Now a relationship can form.
Uncertainty is no longer a vague thing. It becomes a subject.
You speak to her. You act in a certain way. And something strange happens. The witch who devoured everyone else starts to favor you.
She feeds you. She gives you shelter. She offers useful advice on how to reach your goal. Why? Because behind the frightening look there was a personality. A living contact appears. No one had ever treated her the way you did.
Back to business. What just happened?
You saw the essence where others saw only a terrifying form. That’s why you become a beneficiary of chaos. Novelty starts working for you.
In business therapy, and in my online course, I use many metaphors. They give you a chance to see your situation from a “crazy” angle. But weren’t “smart” solutions what got you stuck in the first place?
The way out is in the Other.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.