Is The Time Now? / by Alexander Lyadov

 

It feels like you’ve hit a wall. Nothing is moving. You’ve tried a lot, but there’s no real result.

How long will this suspended state last? A year? Three? Five?

And then, suddenly, the impossible becomes possible. Maybe only for a short time, followed by a slide back. But the new experience is already in the body—human or corporate. And that is forever.

After a while, the unthinkable happens again. And again. The setbacks get shorter, while the new trend grows stronger.

In the end, the old way becomes the exception. “I can’t believe I once couldn’t even imagine doing THIS,” you say. Congrats. Your transformation has happened.

But why does this process sometimes take years? Why does it feel stuck? As if you don’t have the strength to clear a high fence?

Fear of the unknown freezes you. Transformation has its own rules, stages—even its own language. You have to learn how to think about it.

You need a container—a safe, change-friendly environment: structure, process, people. Without it, it’s hard to let go of control and allow the new to surprise you.

But for the reaction to start, you have to cross an energy barrier. It’s lower when there’s a catalyst—a community of like-minded people and an experienced guide.

You need to diagnose the root problem that created the gap between “what I have” and “what I desire.” You have to see your uniqueness through the experience of others.

Finally, your test action is critical. Otherwise, you can feed your mind with knowledge forever. Real change is lived experience—holding uncertainty while knowing when, how, and why.

That’s why in May I’m running a course:

“The Ritual of Transformation: How to (Re)Breathe Life into Your Company.”

This is the course I wish I had when I was a CEO and co-founder. I had to pass through many industries, schools, methods, and disciplines to offer you a complete product.

It’s a synthesis of hundreds of transformations my entrepreneur clients went through in business therapy. The design also includes feedback from participants of the February cohort.

If you feel, “The time has come,” that’s Kairos—the right moment. The Greeks knew: from behind, he is bald — you must grab him by the forelock.

The English version is on the way. ​Join the

Sincerely yours,

-Alexander


As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials ​here​. Ready? ​Book your Catalyst session​.