On one hand, it’s too late. There’s no time. It’s all lost. And on the other, everything can still change at the very last moment.
I remember the feeling of a dead end during ad agency brainstorms. A “no way out” conflict with a business partner. The hell of a psychedelic ceremony. A fight that seemed lost in the final seconds.
Say the negative outcome looks inevitable. You’re already at the bottom. You feel sick. Your vision dims. You can’t breathe. And yet…
…this is often the moment when things flip inside out, like a sock. Uncertainty is forced to show its beneficial side.
The Ironborn in A Song of Ice and Fire had a prayer in their drowning ritual: “What is dead may never die, but rises again, harder and stronger.”
It feels a lot like paradoxical intention—a method used to treat phobias. If, even for a moment, you fully want the very thing that scares you most, fear starts to lose its grip.
It’s curious how often one rule works: the worse it gets, the better. As if fate chooses the clearest way to make its point.
What point?
Nothing is decided—as long as you stay in the Game.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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