Preparing my course "Ritual of Transformation," I run interviews. A handful of entrepreneurs were kind enough to answer my questions.
My challenge is how to pack max value into 8–10 hours. I need to dissolve in the flask the experience of hundreds of transformations, heat it hard, and end up with a distillate cleansed of impurities.
While you stay in your head, it's hard to do. But in live talk, many questions turn to answers on their own, no effort. In the end, all my experience is co-creation's product too.
Because to solve a client's problem, it had to become mine.
More precisely, the problem became shared, even if just for the session. At first, the client and I drew close, then made distance—here's the "problem," here's "us." Like in the Paleolithic: hunters vs. beast.
No surprise, then, that now we—potential buyers and I—shape my product. They help me help them.
In the process, I truly admire these people. Men and women, mature and young, from many industries and countries. What do they have in common? Inner backbone, energy, and a hunger for life.
And most of all, a focus on creating value for customers of their products and services—by turning any “despite” into "thanks to."
Every entrepreneur is doing a Great Work (Magnum Opus), not by size, but by essence. It’s a joy to weave my thread into the whole pattern.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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