The paradox of real change is that it goes unseen.
You just do now what always felt out of reach.
"And why did I fear it, shrink from it, stall so long?" you rub your neck.
Your old way of thinking and acting now looks ridiculous, wild, foreign.
But sometimes change "happens"—but never lands in your life.
Once, I decided to bungee jump. At the top, I froze. I waited. The instructors got tired and pushed me: “Three, two, one—go!” Sure, I jumped, but the transition never became mine.
After a miserable night, I returned to fix the mistake. This time I told the instructors: “I will stand there as long as I need. And I will jump only when I choose.”
The second jump was conscious—and truly mine.
I felt like I stepped through a portal and came out the other side as Someone Else. A third jump would have been unnecessary. I already knew something vital about myself-in-the-jump.
I saw the same dynamic in small groups and large companies. People worked hard, money was spent, boxes checked. But when change was forced against the will, it dissolved into nothing.
A leader’s job is to create conditions where the collective hunger for growth steps into the unknown by choice. He doesn’t believe everyone wants that? The company is doomed to stagnate.
The one who is patient and trusts the human spirit will be rewarded a hundredfold.
Yours sincerely,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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