What's the toughest slice in mining a man's or a crew's potential —as CEO inside or consultant out?
I'm dead sure it's trust in the Process, in him and them. Meaning he can crack his own live knots. Resources, insights, path? All packed in tight, just asleep.
That hit me square after N-score brainstorms and strategy sessions—thirty years' worth—with art directors, copywriters, analysts, founders, investors, the rest.
Funny how every soul craves a quick, ready-made solution. It’s easier to cling to the illusion of certainty than to tolerate uncertainty for a while.
Luckily, it only takes one person who believes in the wisdom of the Process. All you see on the surface is fatigue, frustration, or despair. Yet, deep below, breakthrough ideas are already forming, ready to rise.
Again and again, I’ve been surprised, even humbled, by how fast things can turn—from hopeless to inspiring. Just when my own faith began to waver, the Process lifted us all.
Not a “process” in the management sense — a controlled, segmented flow of matter from point A to point Z. I mean the Process of Life itself—the one that heals a sick organism, turns lack into wholeness, and transforms an acorn into an oak.
That unseen current rules all. A paradox, isn’t it?
Yours sincerely,
-Alexander
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