You need to hide something from someone. The question—where’s the best place?
The answer is simple—where no one would ever think to look. Right beneath his feet, in plain sight, out in the open.
But that’s not enough. Even if he trips over it, he should kick it aside as an annoying nuisance. Why?
What is desired must appear in a form he loathes:
White cloaked in black.
Strength veiled by weakness.
Beauty smeared with dirt.
Care disguised as tyranny.
Health stinking of sweat.
Great good posing as small evil.
Now grab some popcorn and watch him search in vain for years, missing what’s always been with him. You might bristle, saying you’d never do that to anyone. Really?
No. Shockingly, many do this—not to others, but to themselves. They hunt frantically everywhere—in careers, knowledge, pleasures, relationships, mysticism, and so on.
The one place they don’t look? Inside themselves. Specifically, at the part of their soul that feels “strange,” “bad,” or “scary.” Instinct whispers the keys are close, but they search where the light falls, not where the keys were lost.
But enough gloom! The fix doesn’t need trendy methods, a Harvard degree, a new career, or ashram retreats.
The desired changes begin with a heretical thought: “What if I’ve been looking in the wrong place, and the answer’s already in me?”
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.