“Everything is poison, everything is medicine; the dose decides which.” Paracelsus knew how to spark hope. If something brings us pain, its true nature hides from us. We are at the beginning of the journey.
Someday we’ll master what torments and poisons us now. But the real master turns harm into good. Look around—evil is raw material, waiting!
Yet the experiment happens alone, in a tiny lab. Giant factories, clever logistics, thousands of workers, billions in funds—all that comes later.
Turning lead into gold begins inside, not out there.
In practice, this means looking deep into your soul. Where it’s pitch-black, where danger reeks like damp rot, where cold pierces to the bone.
The goal is to find, understand, and embrace every rejected piece of yourself. A mature soul is whole, with a place for everything and everyone.
By the way, why do we prize gold?
It’s rare, stirs awe.
It reflects the sun without dulling.
It resists corrosion and rust.
It conducts heat and current superbly.
It kills bacteria, viruses, and infections.
It’s soft, perfect for a jeweler’s craft.
It’s a symbol of nearing divine perfection.
Once you forge gold within yourself, you’ll want to do it again.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.