People usually think of money as something material. And sure, it used to be—pearls, stones with holes in them, gold bars. You could hold it in your hand.
But then came digital money. Try touching a string of digits in some database. Good luck.
But even in its earliest form—clam shells from the Maldives—money was mostly intangible: an idea, a belief, a bit of information.
Why? Because how much money you had was shaped by what you believed.
In business therapy, I often help founders figure out what their company or service is really worth. Most of the time, the limits—and the breakthroughs—aren’t out there in the market, the team, or the competition. They're in the founder’s own head.
Your service doesn’t change objectively. But once your mindset shifts, clients are happy to pay five to ten times more.
Same goes for selling your company. The final price will vary wildly depending on how you value it:
Based on how much money you’ve sunk into it.
Based on discounted future cash flows.
Based on comparisons with other companies.
Based on what for the buyer needs it.
Your perspective is like a valve. It controls the flow of money. You can squint, blink, use binoculars—or open your third eye.
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.