What could be more useless than manure?
And yet, the three horizontal lines—tripundra—on Shiva’s forehead are drawn with sacred ash made from burned cow dung.
Manure is waste. Worse than dirt. Step in it, and you feel disgusted, ashamed, humiliated: “Ugh. What an idiot I am.”
But not in Indian villages. There, manure is dried and burned. It becomes fuel. Fuel for fire that warms and feeds.
See the shift? The dirty becomes sacred.
Shiva’s fire destroys what seems useless, dead, or alien. That’s how cleansing happens. That’s how a person becomes free.
So what burns and turns to ash?
Pride. False beliefs. Excess desires. And fear.
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.