Ark Communications, 1996
About 30 years ago, at the start of my career, I was entrusted with the Ferrero account—one of the top three advertisers in the country at the time. Before every meeting at their office, I worried about forgetting something. So I dragged along a massive folder stuffed with every brief, letter, and report.
I had no knowledge or experience to offer—just a reliable interface.
In the early days of the market, competitive advantage came out of thin air. Fluent English, attention to detail, and keeping promises—that was enough to make a business grow like yeast.
By the time I co-founded an advertising group and became its CEO, I had stopped carrying anything to client meetings. But I still prepared thoroughly and, of course, still worried about the outcome.
Later, I gained experience in wealth management, private equity, and venture capital. For the last ten years, I’ve been practicing business therapy. I still help founders and CEOs, but my role and the way I create value have changed dramatically.
Now, I don’t prepare for client meetings at all. The less I know about their situation beforehand, the better—no biases. The core issue reveals itself within the first half-hour, sometimes in minutes.
Thousands of entrepreneurial problems have sharpened my pencil. All I need is a blank sheet, and the pattern will emerge naturally.
My worries have shifted. I no longer fear forgetting something—every tool I need is already within me. And if something is missing, I’ll create it on the spot.
Nowadays, my only concern is whether I can give the client 100% attention. The Gaze makes the work.
In essence, I help not with something but with who I am.
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.