The Price of Liberation / by Alexander Lyadov

"I've got a serious knee problem. Can you help me?"

"Sure thing. Come in on Mon, Wed, and Fri at 8 in the morning."

"Oh no, I can't do that."

"Why?"

"I'm still sleeping at that time."

"Well then, you don't have a problem."

A sports rehabilitation specialist shared this story with us today.

It illustrates what I call an “unactualized request.”

A person deceives himself and others that he's suffering.

But he's unwilling to sacrifice anything for freedom:

  • lifestyle,

  • comfort,

  • resources,

  • sense of significance,

  • questioning false beliefs, and so on.

That's why the cost serves as a barrier against pseudo-problems.

Conversely, by giving up something valuable, a person will strive to gain much in return.

Want to work with more dedicated and grateful clients?

Raise the price of your services several times.

Sincerely yours,

-Alexander


You can help Ukraine defend itself and the World from Russian aggression here.


”Who are you and what do you do?"
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

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