Switching the Mind / by Alexander Lyadov

The mind is an amazing thing. Convince it of something, and it’s like flipping a switch—suddenly, the current flows.

That’s how I’ve radically changed my behavior in the past:

  • I gave up sweets,

  • Committed to daily workouts,

  • Lost 45 pounds in three months,

  • Went years without eating meat,

  • Switched industries multiple times,

  • Performed the Ayahuasca ritual 11 times,

  • Built a $50M investment fund from scratch,

  • Meditated two hours a day for two years straight,

  • Worked with a psychotherapist weekly for six years,

  • Skipped fine wines at Michelin-starred business dinners.

That last one? Not so easy. Especially when your key investor—a wine expert and connoisseur—offers you a rare wine.

But once the mind makes a decision, there’s no stopping it.

Sounds like a superpower, right? There’s a catch. I’m still learning how to control it.

In comic books, superpowers show up unpredictably—sometimes saving the hero, other times causing havoc. Shooting fire from your eyes is cool, but only if it happens on command, not randomly.

That’s how my mind works. It’s like a wild stallion, often resisting every plea or argument. And then, suddenly, it decides to cooperate—transforming into an obedient and resourceful Arabian horse.

But perhaps it’s not the mind at all. Maybe it’s the spirit, the will, or a yearning for meaning.

That yearning lies dormant in us because we say the wrong words. Copying others, avoiding imagined dangers, chasing illusions, feeding the ego—these lies won’t awaken the superpower.

Only the call of reality can spark something genuine within us.

If that’s true, then the question isn’t how to force yourself to do something. It’s how to understand yourself.

In a way, life is like writing a book: 'My Superpower: An Owner’s Manual, Version X.0.'

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.