In business, it's important to distinguish between problems, tasks, and dilemmas.
A terrible initial state A and a desirable final state B are there for all.
Unlike a task, in a problem, the path to achieving B is unknown.
People usually describe a problem as 'I know what, but I don't know how.'
A dilemma is a choice between two equally unacceptable options.
You can easily recognize a dilemma by its sharp horns:
"On one hand, there's X, but on the other hand, there's anti-X. What should I do?"
More often than not, the way out of a dilemma is paradoxical, i.e. it defies logic.
At least that's how it seems to the "rational" mind hanging on the horns.
The mind cannot transcend its own logical constructs.
Thus the human psyche needs a strong impulse to make a breakthrough.
A shock event, personal crisis, or a specialist can help.
A founder later exclaims, "It's so obvious! How could I not notice this?"
The bonus is that the worldview gets upgraded to version 2.0.
Yours sincerely,
-Alexander
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”Who are you and what do you do?"
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