So, you’re an expert. That doesn't mean you'll get premium pay.
I mean $500 an hour instead of $30. $10,000 a day instead of a month.
Even if you're an outstanding psychologist, manager, or consultant.
It's not about too many competitors or stingy clients.
Your main barrier isn’t external; it’s internal:
You undervalue yourself too much.
For instance, you agree when people say, "Oh, that’s expensive!"
Or you can offer discounts and concessions ahead of time.
This creates a vicious cycle. You get paid little but can’t quit.
Over time, resentment grows: "I know how important my contribution is! Why doesn’t anyone notice?!"
C'est Normal. No one is supposed to care.
No one, except for a special category of people. A select few.
After meeting you, they rejoice: "I’ve been looking for you for so long!"
Your clients are remarkably generous. Why? The value they receive exceeds your price by tens, even hundreds of times.
Yes, but where are they, and why don't I see them?
Read Hans Christian Andersen’s tale “The Ugly Duckling.”
That story is about you.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.