The word "paradise" has Proto-Indo-European roots: "dheig" (to build a wall) and "per" (around).
In Eden, the first humans could live in endless joy.
Alas, even high walls couldn't fully protect the garden from Chaos.
Even in this perfect space, the Ouroboros-Serpent found its way in.
What's the lesson here?
Eliminating Chaos forever is impossible.
Consider the systems we create here on Earth. Suppose you launch a product or open a building. The champagne isn't finished, yet rust and decay appear in some corner.
Everything ages—ideas, knowledge, services, strategies, and business models. Creating is not enough; you need to maintain it nonstop.
Maintenance is a crucial function, but not everyone can handle it. Patiently checking and tidying up over a long time is a gift.
It's easy to undervalue, especially if you are a creative person.
Check how well this statement describes you:
"I create a lot of value in business, but for some reason, I grow slowly."
If this resonates, read this article again.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.