Paradox Value / by Alexander Lyadov

You’ll find the most where there’s nothing.

True treasures lie beneath layers of dirt, trash, and dust.

What we buy for an outrageous price has always been within us.

The clash of opposing forces obscures the fruitful synthesis.

Our vulnerability will ultimately save us.

Does that sound paradoxical? That’s the essence of real life.

Everything else—footprints in the sand, empty pinecones, and shed antlers. Those who left them behind are long gone. People are looking in the wrong direction.

When you realize this, you start seeking out paradoxes everywhere. Something absurd, strange, and against common sense no longer frightens you. Instead, you want to turn the odd phenomenon over in your hands.

Why? Because only then can you achieve:

  • A way out of a dead end.

  • The transformation of a curse into a gift.

  • A fresh solution that no one had thought of.

  • The resolution of irreconcilable contradictions.

  • A huge return on a modest investment of effort.

  • Freedom from illusions that have limited you for so long.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.