Obvious non-obviousness.
"What a relief... But it's so obvious!" - the founder says, surprised, after his business positioning, growth strategy, or negotiation dilemma has become clearer. He's right - breakthrough solutions bring a sense of liberation from a heavy burden, like Sisyphus would have felt if he had learned a way to keep the stone from rolling down the top of the hill. Perhaps you have been suffering from a "pebble in your shoe" for a long time, but you have somehow - with patience, ointments and crutches - adapted to it. Suddenly, bang, and my chafed feet plunge into a refreshing mountain spring.
At the same time, you are perplexed as to why such an obvious thing took so long to be perceived as such. In trying to remember the important password, only a moment separates the “before” and the “after”. But how different these states are. The first is the torture of the clue that swirls on the tip of the tongue. The second is the arrow fired from the bow: "Oh gods, finally! However, you are unfair to yourself, for the illumination has irreversibly transformed you. Once you have seen the “secret” of optical illusion, you cannot unsee it. Freshly trampled neural pathways instantly recognize a new pattern in a familiar picture. It was a mystery for the old you, but for the new you it is the obviousness.
Fortunately, not one drop of your sweat, blood and tears has been shed in vain. They have infused the black soil of your subconscious with moisture as you tilled it with the plow of questions. And no matter how long it takes, at least you are the sole master and beneficiary of the process. Is it possible, and more importantly, wise, to delegate the birth and upbringing of one's children, initiation, creativity, or finding personal meaning? The older you are, the more peculiar your life path is, including your problems that take "too long" to find solutions. Who are we to know everything about the transcendent? The important thing is not to avoid the problem, but to resourcefully take at least some steps.
Sincerely yours,
-Alexander
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”Who are you and what do you do?"
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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