Scaling is a big temptation for an entrepreneur. It seems like you just need to pour more resources into the company.
But investments, like lenses, magnify not only its strengths but also its weaknesses. So, all the horsepower of a "Ferrari" turns into a curse if a novice sits behind the wheel.
For instance, glitches emerge when expanding the team. While the business is small, the owner compensates for the flaws in the business model with his (or her) own resources. Unfortunately, hired workers aren't inclined to go the extra mile like him. The more of them, the more the company wobbles.
In such cases, I advise clients to go back to basics. Together, we recall how this business first emerged. If you can ask and listen, you unveil its "DNA." What the founder dreamt of and how he or she created value points to the ideal that has dimmed over time.
You need to separate the signal from the noise. Then understand how to preserve it and manage it. Only then can you truly start scaling your business. Remember: control first, then growth.
"You must be the Master of your own Kingdom," said director Guy Ritchie. History has examples where a king found himself in exile and had to prove his right to the crown again.
On a scale from 1 to 10, how much do you feel like the owner of your kingdom?
Sincerely yours,
-Alexander
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