In business, there are two modes of creating value: “Logic” and “Magic.”
Logic means understanding how a phenomenon works, controlling its scale, and eliminating all risks. Any surprise is a deviation from the standard—and thus, an evil.
Obviously, any kind of novelty will be crushed, and harshly so.
Magic is the Wow result that can’t be explained. Objectively, there’s a real increase in value. It can be resold, reinvested, or paid out as dividends.
Can the creator repeat the trick? No one—not even he—knows the answer.
The only certainty is this: the creator will offer God a generous sacrifice. Whether it’s accepted or rejected depends on His will. The creator's task is to be open to any novelty, even if it appears dirty, mad, repulsive, and terrifying.
In the world of Magic, nothing is more sacred than the primal originality of ideas. Do you see how these two modes are in irreconcilable conflict, like darkness and light? What’s sacred to one is dangerous heresy to the other.
Do you want to “merge” them inside a corporation? Try mixing oil and water and see for yourself.
Yet, both modes are crucial if your goal is the stable prosperity of your business. The ultimate question is how to organize the interaction of opposites so that harmony can reign.
Fortunately, it’s possible. Just look to nature. I’ll explain this later.
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.