Lighthouse CEO / by Alexander Lyadov

Unmotivated employees cost a fortune. They need constant inspiration, organization, direction, punishment, and comfort. So, having a large HR department isn’t a solution; it’s a symptom.

Motivation comes from the Latin word "movēre," i.e. "to move."

Get it? One employee needs a carrot in front and a carrot behind. Another has a nuclear reactor inside. With or without you, the latter will keep moving forward.

Managing motivated people is easy. They do everything themselves. They learn if they don’t know something. They adapt when the market throws a curveball.

But there’s a catch—the CEO must always guide them like a lighthouse. "Always" means at every stage:

  • When they watch the company’s trajectory from the outside.

  • During interviews when top managers answer their questions.

  • In the workflow, where decision-making criteria manifest.

  • In a crisis, when leaders must stand by their words.

Why do companies start hiring more freeloaders and divas?

Because lighthouse keepers stopped doing their job.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.