You're finalizing a deal, and there's one crucial moment left.
In a dispute, there's a chance to turn it against you.
"Don't you trust me?" persuades your client or investor.
Perplexed, you ponder: "Of course, I trust you, but..."
With that "but," wise intuition tries to protect you.
The difficulty is: Intuition points to something implicit.
Formally, everything is in order:
You know this person quite well.
You've done business with him before.
He's never let you down.
Let me translate what intuition is trying to tell you: "Without a doubt, personally, I trust you 100%. But, in reality, I'm making a deal with your company, not with you. We don't know who will be in your position in 3-5 years. With all due respect, anything can happen to you:
Someone else may take your place.
Owners, values, and strategies may change.
You might burn out, get sick, or even die."
A reasonable person would agree, putting themselves in your shoes.
But what if your vis-a-vis eliminates the chance of such scenarios?
This means your intuition is even more right.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.