I'm not a fan of scrapes, scratches, and cuts. They seem innocent. That's why they're treacherous.
For instance, the size of the fungus Trichophyton is between 4 and 50 micrometers. To it, a tiny scratch on your skin is like a wide riverbed.
It's trouble if you're into swimming or wrestling. You let your guard down a bit. Now you've been out of training for a few weeks.
In business, we witness the same thing. When a major problem arises, the founder gathers all strength. The threat of collapse forces a choice: to be or not to be.
But a scratch on the corporate body? Easily shrugged off. Seems trivial:
An analyst jumps ship to a competitor.
The accountant makes calculation mistakes again.
An investor remains silent for two weeks.
A co-founder seems sullen.
Or a slight increase in the churn rate.
Maybe it'll all be fine. Or perhaps Chaos is already knocking at your window.
This is an example of the Lever aimed against you. It turns Nothing into Something, unfortunately, with a minus sign.
Many smart books are written on how to avoid disaster. But wouldn't it be better to eradicate the cause?
Sincerely yours,
-Alexander
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