Vulnerability makes a person indecisive and overly cautious.
The goal is no longer to win the competition, but to avoid defeat.
I realized this today when I protected my injured knee in a jiju-jitsu fight.
I would start to attack my opponent and then stop myself: "I can't do that!
Similar fear often restricts the actions of business founders.
Like a hole in the bottom, vulnerability hinders venturing into the open ocean.
Which significantly reduces the chances of returning home with a bountiful catch.
The level of reward in the market is proportional to the level of risk taken.
Only 100% "healthy" companies act decisively in chaos.
Fortunately, unlike the physical body, the corporate "body" is easier to heal.
After all, the vulnerability of a business lies in the founder/CEO's mental barriers.
To overcome your false assumptions is to set your business free.
Yours sincerely,
-Alexander
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