Contrary to the advice of "marketing gurus," I don't have a content plan. When I sit at my desk in the morning, I usually have no idea what my story will be.
This uncertainty both scares and inspires me.
One fear - what if there are no ideas at all? Another - I'll write nonsense. It's also unpleasant if the meaning turns out to be valuable only to me.
The discomfort of uncertainty is redeemed by freedom. I can try to answer any intriguing question. Reflecting, choosing words, listening to myself - is there anything better?
Also, I never know where this process will lead me. It's a mini-exploration of familiar and new concepts. Like a gibbon jumping from branch to branch, I move from one hyperlink to another.
For example, yesterday I learned more about:
Synovial fluid
Aggregated state
Petting
Foreplay
Preface
Mustard seed
Troglodyte
Pithecanthropus
Australopithecus
Lao Tzu
Strange list, isn't it? That's the charm of engaging with novelty. It changes me for the better. And I can't predict how. No wonder, I value the time in my "R&D lab" so much.
And when you play with the flames of your creative fire?
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.