Yesterday, I wrote about how the false belief in their own imperfections limits the potential of people in business. You may think, "I'm not enough (insert your own word here) compared to entrepreneur X. In my work as a business therapist, I've had sessions with very successful founders, and even I was amazed: "What, you too have doubts about yourself? I never would have thought so."
Almost everyone has a certain type of person that invokes stupor, piety, and awe. For a SaaS company founder, it could be a well-known venture capitalist, and for a consultant, a client from the Fortune 500 list. As if they were Japanese peasants standing knee-deep in mud, with Emperor Naruhito looking down on them. Fortunately, there is a simple way to get out of this illusion without psychoanalysis.
In fact, the opposite is true - they desperately need you, not the other way around. Your service or product can quickly solve the acute problem of certain clients. However, despite your best efforts, you can't help everyone. If you're a service company, your maximum is 10-15 long-term clients per year. And if we're talking about investors in a product business, that number is even smaller within an investment round. Perhaps you're used to thinking that they choose you from a multitude of alternatives, but in reality, you're the one selecting clients and partners. After all, the capacity of your "battery" is quite small, so it makes sense to be very selective about those with whom you can't help but share your energy. Here we come back to the question again — do you know your ideal client?
Yours sincerely,
-Alexander
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As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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