If you want to grasp the entrepreneur's essence, write an article. Not just any, but one you'll want to reread years later.
It's clear from the start: the main toil is finding the idea.
Editing, error-checking, and publishing demand effort too. Even significant effort, but at least it's clear. And the outcome relies entirely on you.
Yet, in the hunt for an idea, everything's foggy. No one knows where ideas dwell, to whom they come, when, or why.
I remember our marathon brainstorming sessions in the ad business. Complete team despair—deadline looming, and no Big Idea. A creative steps out for a moment. Returns astonished: "Guys, while I was washing my hands, it hit me...". Voilà! We're saved.
Companies make a mistake when the Editing function suppresses the Search for new ideas.
For instance, when a business model runs smoothly and for long. A critical mass of managers forms, convinced that such stability is forever. Novelty seems unnecessary to them.
Then, an environmental cataclysm strikes. War, Covid, or an economic crisis. The company's problem isn't that its business model is breaking. The tragedy is the wellspring of "living water" has long dried up. Breakthrough ideas are nowhere to be found.
At that moment, the business's only hope is the founder. The one who once found the Big Idea can rediscover it. At this moment, everyone remembers who breathes life into the corporate body.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.