Who Is the Wizard? / by Alexander Lyadov

Unknown artist

Billion-dollar industries are built on one illusion.

It's the founder's dream that someone will build his business for him.

No one will literally tell you these words, of course.

But deep down, the founder secretly believes such a wizard exists.

Alas, many people exploit this insight for selfish purposes:

  • A business trainer promises to turn average sellers into superstars.

  • A consultant vows to create a turnkey lead generation system.

  • HR guarantees swift recruiting and a conflict-free team.

  • A CEO candidate pledges the owner freedom from operations.

  • A business school enlightens that a board is the solution to all problems.

  • An investment banker insists that PE funds will be queuing up.

The founder is tempted, burned, and calms down for a while.

But the dream persists; a new storyteller will knock on the door.

The key is to accept reality as it is.

If the magician exists, it's not someone external; it's you.

The founder's role is to work miracles, extracting Something from Nothing.

Yes, it's sometimes long and hard, but in the end, you achieve your goal.

Inside you, the Spirit of Creation is bubbling; always bet on it.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.