Sports Illustrated Cover Art Print
A client can be forgiven a lot for his willingness to work honestly on himself.
A sports coach, business therapist or psychoanalyst can attest to this.
Trying to help someone who resists change with all his or her might is torture for everyone.
A declaration of intent is not enough - you need a willingness to sacrifice Y for X.
Many people lie to themselves as if they are mature, but an experienced coach can smell them a mile away.
Frequent mistakes in the past taught him that it is necessary to water only what grows itself.
This is the only way to maximize the ROI, i.e. the return on investment of the athlete and coach’s resources.
Moreover, it is a crime if a fireman directs the foam jet past the fire.
But when the fruit is ripe, then from one touch it falls into the hand from the branch.
In addition to results, such work gives joy and meaning to all participants in the process.
It is like a winch mechanism - systematic advancement toward the goal without backsliding.
Once you have had such an experience, you want to repeat it over and over again.
“Yes! Yes! But…how?” - you ask.
Start by defining your Ideal Client.
Yours sincerely,
-Alexander
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