In business and life, you have four roles to choose from:
1. The Destroyer. His every effort and thought is aimed at turning 1 into 0. Whatever he touches crumbles to dust.
2. The Guardian. His job is to protect a unit of value, ensuring that the 1 exists in the past, present, and future, no matter what.
3. The Manager. He wants, knows how, and must turn 1 into 10 or even 1M. Someone entrusts him with value, expecting him to manage and multiply it.
4. The Creator. Without asking for anything or having anything, he makes 1 out of 0. In his presence, a dead-end problem reveals a Wow-solution on its own.
Each of these roles is essential in the business process. There is a time for each: to guard and to stimulate, to plant and to crash.
However, the complexity of these functions varies greatly. Anyone can break, trample, or cancel anything. After all, the first thing any new organism learns is to take, not to give. Entropy helps, too, relentlessly turning everything to chaos.
Keeping things safe is harder. Lose focus for even a second, and everything can be lost without a chance to recover.
Not everyone can multiply what exists because it requires hard, honest work—day in, day out. A rich harvest is the result of methodical effort over many years or even decades.
The most difficult role is creating Something out of Nothing. You can’t be taught this—it’s about unlocking a dormant ability within yourself. But this path is unpredictable and thorny.
Creators are always in short supply. Treasure them in others and in yourself.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.